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It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.
Job Description
Marketing Automation Specialist
Location: Paris/London/Amsterdam/Munich
Do you want to look forward to Monday mornings? You can at Workday! We embody the qualities of a great company, offer world-class products and services, listen to our employees, empower creativity and innovation, and celebrate a job well done.
Workday is a one of the fastest-growing enterprise cloud-based application companies in the world. Founded by PeopleSoft veterans Dave Duffield and Aneel Bhusri, our applications are designed for global enterprises to manage complex and dynamic operating environments.
Overview
The holder of this role will understand how to navigate marketing automation and CRM systems, ensuring that the different technologies work well together to support campaign workflows that will generate demand in the market.
The marketing automation specialist will be responsible for design, quality assurance (QA), execution, maintenance for automated marketing programs and email distribution. This role is tactically focused on the execution of marketing automation platform - Marketo- related tasks.
Responsibilities
- Understand overall marketing strategy and mix and execute specific components of that plan related to campaign design in Marketo
- Build, test and manage automated workflows within Marketo including: digital lead tracking, email blasts, sales tasks and notifications, campaign activities
- Enforce best practices in email deliverability, readability and conversion-focused design
- Perform A/B tests on all elements of our marketing mix (lists, e-mail templates, landing pages, offers, etc.)
- Manage audience segmentation ( Marketo and SFDC), including number of touches, engagement, unsubscribe and audience size and generate customer lists to effectively target promotions
- Assist in the ongoing, systematic update and refinement of nurtures, lead scoring, and demand creation programs
- Monitor email effectiveness metrics within Marketo and provide insight that will aid ongoing campaign optimization.
- Work with Web designers/developers and content development teams
Experience
- Bachelor’s degree, preferably in Marketing, Business, Communications, Computer Science, or related field
- Must have a minimum 1 year experience working with a marketing automation platforms (preferably Marketo)
- Proven Experience with digital marketing tactics and how they integrate together (email, drip campaigns, landing pages, forms, page templates, etc.)
- Experience with database management/CRM (preferably SalesForce) and digital campaign optimization
- Understanding of workflow processes and systems within a marketing/sales cycle
- Experience with database management/CRM (preferably SalesForce) and digital campaign optimization
- With a passion for innovation, keep on top of current marketing best practices and implement them to improve campaign performance
- Results-oriented, with ability to accomplish project and team goals
- Excellent organizational and multi-tasking skills are required
- A team player capable of high performance and flexibility in a fast paced environment.
- Ability to work under minimal direction; self-sufficient and personally motivated to deliver excellent work
Knowledge
- Marketing Automation Platform (preferably Marketo) Advanced User
- Working knowledge of HTML, CSS, and the capabilities of content marketing platforms
- MS Word, Excel, and Power Point experience
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About Workday
Workday delivers Human Capital Management, Financial Management, Payroll, Time Tracking, Procurement, and Employee Expense Management applications to the world's largest organizations. Hundreds of companies, ranging from medium-sized to the Fortune 50, are gaining business value from Workday.
Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
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