Please apply through this link: http://www.jobvite.com/?12345678
Vocera empowers integrated, intelligent communication for mission-critical workflows in healthcare, hospitality, energy, retail and other mobile work environments. Widely recognized for developing smarter ways to communicate that improve patient and customer satisfaction, Vocera solutions are installed in more than 1,300 organizations worldwide.
Position Description: Vocera is seeking a Marketing Automation Specialist to manage integrated marketing campaigns in Marketo to drive customer acquisition, customer retention, and customer engagement. The successful candidate will execute demand marketing strategy and champion best practices in the use of demand marketing campaigns. This position reports to the Director, Campaigns and Demand Marketing and works in collaboration with Marketing team members, and key internal and external partners.
Responsibilities
- Execute lead generating electronic marketing campaigns to effectively engage targeted audiences
- Build and test program workflows in Marketo to achieve the goal of each campaign, including correct assets, copy, images, data collection, and tracking points
- Load lists and campaigns properly into Marketo; maintain database on an ongoing basis
- Create, load, and test emails, landing pages, and other assets
- Ensure qualified leads are routed the sales development team for appropriate follow-up based on lead participation in program, campaign and content
- Measure, optimize and report on campaign analytics
Competencies
- Passionate self-starter who is tech savvy with an attention to detail
- Demonstrated knowledge of inbound marketing, demand generation, and email marketing best practices
- Work collaboratively with diverse, multi-location, and geographical teams in a fast-paced environment
- Effectively and efficiently work under tight deadlines and manage multiple projects across the organization
Requirements
- Bachelor’s degree in Communications, Marketing, or related field, or equivalent experience
- 3+ years of relevant experience, preferably in the healthcare industry
- Demonstrated expertise utilizing marketing automation tools, experience with Marketo preferred
- Experience with HTML, CSS, Salesforce.com, JavaScript coding, very helpful
- Good knowledge of Microsoft Office (Word, Excel and PowerPoint)
Please apply through this link: http://www.jobvite.com/?12345678
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