Link to job posting - https://www.mimeo.com/careers/jobs/?p=job%2FoWT08fwH
Are you creative and analytical? Innovative and technical? Mimeo is seeking a candidate like you to assist with the day-to-day management, planning, and execution of our B2B email marketing initiatives.
As a Marketing Automation Specialist for Mimeo, you will provide feedback, guidance and judgment on new B2B project initiatives that support our lead generation and customer retention efforts in three distinct customer segments.
The ideal candidate is experienced, entrepreneurial and excited to work in a highly creative, fast-paced environment. In this role, the successful candidate will be responsible for researching, planning, executing, analyzing and reporting on the performance of our marketing automation activities including but not limited to marketing automation platform management, campaign execution, and campaign analysis and reporting.
Campaign Execution (50%)
Coordinate and launch creative B2B marketing campaigns focused on both new customer acquisition and growth within existing customers
Build emails, forms, lists, and reports within Marketo
Work collaboratively with design, content, and data teams to produce effective campaign assets
Consistently A/B test and tweak campaigns based on results
Platform Management (30%)
Become the internal SME for Marketo (Marketing Automation Platform) and Intercom (On-site Chat)
Maintain workflows and integrations within Marketo, Salesforce and Zapier
Sustain a clean database and manage segmentation
Develop and manage an intelligent lead scoring program
Become a wizard by staying up to date on marketing automation innovation and trends
Analysis & Reporting (20%)
Establish campaign metrics with the Marketing Director for analysis
Track all campaign KPI's and distribute meaningful reporting to the invested parties
Report on A/B test results
Provide aggregate executive summary reports on a weekly basis
Qualifications & Competencies:
2-4 years of hands-on marketing automation experience
Experience editing HTML/CSS
Bachelor’s degree in related field
Comfortable with technology and picks up new concepts quickly
Comfortable taking risks and testing new campaigns/strategies
Strong sense of team and collaboration across the organization
Self-motivated, proactive, and resourceful
Excellent follow-through and attention to detail
Strong written and verbal communication skills
Curious and eager to learn
Copy writing skills
Design skills/Adobe Creative Suite
Who we are:
Mimeo is the innovator of online managed content distribution and printing. Our global footprint and cloud based platform provide customers the simplest way to create, manage, and distribute content and materials they rely on to do business. We measure success on our ability to delight customers by delivering ease of use, speed, quality and value. Mimeo has delivered on this mission for more than 50,000 organizations, small businesses, and Global 2000 companies in over 140 countries.
Mimeo offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.