Marketing Automation ROCKSTAR needed Awesome Culture Guarenteed

[Anonymous]

My team and I are looking for a Marketing Automation ROCKSTAR to join our fun/spunky team.  We are an active group of marketing geeks that work hard and play hard at arguably one of the coolest SaaS companies in the Small Business space.

Checkout our awesome culture here:  http://www.youtube.com/embed/d9MDiH6x1mo?autoplay=1




You can read more about why we're an awesome place to play at here: http://www.infusionsoft.com/culture. 

Now, back to what we're looking for...

We are looking for someone that is fun, geeky, and loves marketing.  Here are a few things that you would be doing:

Daily Deeds:

• Increase partner engagement through targeted campaigns, including but not limited to creating campaign flows, emails, landing pages, and webforms
• Work with Demand Generation to create campaigns for partner generated leads
• Set up landing pages and campaigns to use for partner program incentives
• Develop and manage a marketing automation mind-map for all marketing automation processes
• Manage all corporate communications to our Affiliates, Referral Partners, and Certified Partner channels
• Develop performance metrics and track effectiveness of all marketing programs and campaigns to our Affiliates, Referral Partners, and Certified Partner channels
• Work with Partner Sales Managers to provide white-label campaigns partners can swipe and deploy into their marketing automation system
• Keep databases in sync and ensure data integrity as it pertains to marketing

So if the above looks interesting to you, here are the skills you must have so we can help you pay your bills:

Gotta Haves:

• 2+ years experience with a Marketing Automation platform (i.e.: Infusionsoft, Marketo, Eloqua, etc.)
• Basic knowledge of HTML/CSS
• Experience in multi-channel, multi-wave (trigger) marketing strategy and analysis
• Familiar with industry best practices around inbound/outbound marketing
• Passionate about small business
• Ability to multi-task and prioritize
• Excellent communication skills: written, verbal, and presentation
• Ability to discuss technical matters with a non-technical audience
• Detail oriented

If the above sounds awesome and you want more info, checkout the full job posting on our site: http://www.infusionsoft.com/careers/partner-marketing-specialist.

If you're interested, apply on our site, or connect with me on LinkedIn (http://www.linkedin.com/in/brianjambor/) and we can chat about it.  I'm looking forward to learning more about you and what you're looking for to see if we're a mutual fit.  🙂

[Anonymous]

Is it just me, or is just downright strange to see Infusionsoft, a Marketo competitor, posting for a position in the Marketo community?  I get it - you want to find someone who has marketing automation skills - but this just seems, well, weird.   

[Anonymous]

I completely understand your comment Damian.  In my opinion, Infusionsoft and Marketo are not competitors.  

Marketo serves the upper end of the “S” in SMB along with mid-market and enterprise clients.  With a Marketing Automation price point starting at $1,195/mo, this becomes clear as to Marketo’s intention on who their target client is.

Marketo is a fantastic solution for mid-market and enterprise companies that need a mid-market or enterprise marketing automation solution coupled with their CRM.

Infusionsoft on the other hand serves what some would call “micro small businesses” with 2-10 employees and $100k - $5M in annual revenue.  Infusionsoft’s solution is the gateway for small businesses to get into marketing automation at a price point ($199/mo) that they can afford.

The way I see it, startups begin with point solutions like AWeber+Zoho, then as they become successful, graduate into an all-in-one (CRM+Marketing Automation+eCommerce) solution like Infusionsoft.  Once they have 50-100+ employees and $5M - $10M in annual revenue, they graduate to a mid-market or enterprise solution like Marketo + Salesforce.

From the outside looking in, I can totally understand your point-of-view.  In my eyes, Infusionsoft and Marketo actually are part of the same journey the customer takes towards their big hairy audacious goal.

Hope that clarifies our position in the market as it relates to Marketo.


P.S.  Do you know anyone that would be a good fit for the above position at Infusionsoft?  😉