Marketing Automation Manager - Denver - Viasat

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Marketing Automation Manager - Denver - Viasat

Marketing Automation Manager

Job #: 15066BR

Viasat, Inc.

Denver, CO


We are a global broadband services and technology company that securely connects consumers, businesses, governments, and military to the internet — anywhere in the world – whether on the ground or in-flight.  Imagine contributing to award-winning innovations in high-capacity satellites, secure ground infrastructure, and satellite and Wi-Fi communications services. That’s what enables Viasat to extend the reach and accessibility of broadband internet, globally – and if that excites you, you might be the right fit for our Marketing Organization.


The ideal Marketing Automation Manager will have experience creating the strategy, establishing best practice operations, executing and measuring campaign success within a marketing automation platform.  You are comfortable working in a fast-paced, energetic, high-growth environment driven by a test-and-learn culture to marketing success.  You are very analytically and operationally focused. You have demonstrable experience implementing fully-integrated direct/digital marketing campaigns driven-by delivering results at all stages of the purchase funnel.  You are very organized and able to manage a range of campaigns at once.  These campaigns may often be fluid so you are flexible and tolerant of shifting priorities. An ideal candidate is process-driven, has an eye for detail, and can utilize automation technologies to show profitable marketing results.


  • Execute email, direct mail, SMS and other demand generation and customer communications campaigns using marketing automation
  • Work with a variety of teams to translate marketing requirements into functional campaigns within marketing automation, CRM and other marketing technologies
  • Serve as the in-house marketing automation expert to support all lines of Viasat business (B2C, B2B, B2G)
  • Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of engagement and conversion rates.  Ensure adaptive learning from past campaigns to guide future marketing campaigns
  • Define and manage the customization of the marketing automation platform including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows, 3rd-party integrations and reporting
  • Support email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations
  • Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting
  • Understand the bi-directional data structures with for data integration; work with Salesforce administrators to coordinate integration with CRM; work with marketing platforms to troubleshoot issues and provide team support
  • Lead the creation and management of dashboards and closed loop reporting integrated with the sales database that tracks: campaign effectiveness, prospect engagement, funnel advancement, scoring optimization, lead conversion and customer retention
  • Work with Analytics team to analyze all lead generation campaigns; identify opportunities for campaign optimization and areas in the pipeline requiring additional marketing support



  • Experience with delivering campaigns for a B2C and/or B2B technology, services or subscription-based advertiser
  • Excellent working knowledge of CRM / Automation tools – Salesforce and Marketo experience
  • Marketing automation platform implementation and configuration best-practices
  • Solid knowledge of integrated marketing strategies, lead generation and conversion rate optimization best practices that drive lead conversion and customer retention
  • Experience with email marketing & email campaign management best practices
  • Strong data analytics experience with ability to create, analyze and provide insights from reporting in Salesforce and Marketo or similar platforms
  • Problem solving ability and consideration of process improvements
  • Excellent organizational and communications skills with a strong attention to detail
  • Ability to work across departments and divisions, building consensus and delivering upon stated objectives


  • Bachelor’s degree in Computer Science, Business/Marketing Operations or equivalent experience
  • 3-5 years’ experience using Marketo or similar marketing automation platform
  • Marketo certification highly preferred
  • Salesforce or related CRM experience is a plus
  • Web development and digital design skills (HTML preferred, but not required)
  • Knowledge of Google Analytics Tag Manager, Google Universal Analytics and general web tracking desirable

This is a great opportunity for an experienced Marketing Automation expert to own the planning, delivery and measurement of campaigns end to end using marketing automation in a fun and fast paced organization.  If you have a drive to succeed and grow your career, Viasat might be a fit for you! It only takes a few minutes to apply.  So, what are you waiting for?

Apply here: Careers | Viasat