Hello Marketo folks,
We are hiring a Marketing Automation Manager at LivePerson. We just opened a sweet new office in San Francisco and offer very competitive salary.
LivePerson is the market leader in real-time intelligent customer engagement. Just like Marketo, right? At LivePerson, we believe you should love what you do. That is why we believe in celebrating our accomplishments by going out for beers afterwards
😉Here is a link to our Website: http://www.liveperson.com/
Here is the link to the Marketing Automation Manager:
http://bit.ly/1kPkF5AWe look foward to hearing from you!
In a nut shell, this is what you'll own:
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Design and execute high-return multi-touch campaigns for demand generation, including email campaigns, webcasts, micro-sites, lead nurturing and outbound initiatives
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Assist in planning and delivering launch campaigns for product updates and releases
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Manage the marketing calendar and ensure timely delivery of materials and effective communication to internal stakeholders
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Strong collaboration with Sales, Product Owners, Web, Marketing and Creative teams in planning, design and delivery of marketing campaigns
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Track and report on the success of initiatives and communicate those results to internal stakeholders
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Responsible for maintaining and optimizing the marketing automation infrastructure and championing best practices.
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Proactively identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, program and process optimization, reporting and analytics.
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Direct and coordinate marketing automation activities related to the development and implementation of new concepts and technologies, delivering solutions on-time.
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Provide operational support to internal stakeholders to ensure proper execution of marketing programs.
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Manage multiple concurrent projects with stakeholders across Marketing, Sales, Operations, and Technology.
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Report monthly project updates against identified project KPI and cost metrics to the resource planning management team.
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Look for opportunities to continuously improve reporting, tools, and process.
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Analyze the performance of multiple channels, create reports and dashboards, and use performance data to drive recommendations for changing channel priorities and testing tactics.
What You Will Bring:
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3 years of marketing or communications experience in a B2B environment
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Prior experience managing B2B lead generation from execution through planning, through to implementation, measurement and analysis
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Ability to succeed and meet deadlines in an extremely fast-paced environment
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Proven self-starter with results-driven personality
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Excellent verbal and written communications skills
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Strong skills with Excel and Powerpoint
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Experience with Salesforce.com required
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Experience with Marketo required
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Strong analytical skills and ability to translate platform enhancements and data to concrete business recommendations that drive revenue generating programs.
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Experience creating process documentation and training materials to support campaign development and testing via marketing automation platform.
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Project Management experience (gathering requirements, building solutions, driving consensus)
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Data-driven with knowledge of Salesforce and Marketo
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Ability to create reports and provide insight and recommendations that promote action and decision making
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Familiarity using Salesforce.com to track marketing effectiveness
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Marketo Certified Expert highly desired
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Basic understanding of web technologies, including HTML, CSS, and JavaScript
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Ability to understand jQuery required; ability to write it a plus.
- See more at: http://ch.tbe.taleo.net/CH15/ats/careers/requisition.jsp?org=LIVEPERSON&cws=40&rid=675#sthash.WkNvmQ2X.dpuf
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