Founded in 1994, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. Digital River has helped companies process more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
We are fortunate at Digital River to work with some of the e-commerce industry’s brightest talent. We have professionals on the ground in nearly every region of the world, including North America, Europe, Asia and Australia. Our employees are experts in e-commerce, e-marketing, creative site design and merchandising, global tax and compliance laws, fraud prevention, international payments and more. To attract and retain the best-of-the-best, we invest a great deal of time and effort in creating a community that people want to be part of and high performance culture where they can grow.
Momentum is what we have and growth is our plan. We are looking for people who are energized by making an impact, having autonomy in their work and who want the ability to look back at what they have accomplished and say “wow.” If you are someone who loves being part of a team that is more like a family and likes to work for companies at the top of their game, join Digital River.
We are seeking a Marketing Automation Coordinator in our Minnetonka, MN office.
The Marketing Automation Coordinator will be support day-to-day execution of marketing campaigns. This role will be also be a power user of marketing automation, as well as provide Marketo system support. This person should have strong analytical skills and possess strong digital marketing and demand generation skills using a variety of technologies and platforms. |
What You’ll Do:
Support creation, execution and optimization of demand generation campaigns and support cross-functional teams with campaign execution, including Demand Generation, Product Marketing and Corporate Communications. Provide day-to-day system maintenance, support and assist with the configuration of Marketo - Be a key contact for issues related to Marketo support
- Proactively suggest marketing automation processes to fill Demand Gen gaps
- In collaboration with the Marketing team, execute a multi-segment email marketing strategy designed to acquire, qualify and convert.
- Create campaigns for marketing programs in Salesforce.com and Marketo
- Use knowledge of segments, personas and target accounts to ensure that proper messages delivered to the right person at the right account at the right time.
- Run reports and share results on all key email marketing metrics including delivery, opens, clicks, conversion, opt in / out.
- Coordinate various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Learn, baseline and implement best practices; ensuring CAN-SPAM compliancy, optimized for mobile devices, timing and frequency, segmentation and personalization strategy, and craft great email copy.
- Project manage campaign execution in coordination with marketing team and other key stakeholders
- Develop and manage the calendar of marketing emails, event invitations, and newsletters.
- Develop a library of all communication materials
- Ensure that deadlines are met for each project at each stage of production. Work with each person involved to uphold the communication goals.
- Partner with Operations to ensure data quality and integrity between SFDC and Marketo is maintained
- Work with the content and design teams to create content, PPC and integrated landing pages in Marketo or LeadPages.
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What You’ll Need to Succeed:
- 1 – 3 years of experience with Marketo
- Exceptional problem solving and analytical skills.
- Understanding of the web and web technology (HTML, basic CSS) and the ability to expand current technical skillset
- Experience working within or working closely with Information Systems and/or Marketing business groups
- Technically savvy, comfortable working within software applications
- Demonstrate good communication with a non-technical audience
- Knowledge of marketing technologies and industry best practices
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| How to apply Career Opportunities |
- Must be able to work independently and have good time management skills to meet project deadlines and schedules
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