Marketing Automation and Operations Manager at Silicon Labs- Austin, TX

Marketing Automation and Operations Manager at Silicon Labs- Austin, TX

Hi all-

Silicon Labs is looking for a Marketo expert to come serve as our instance owner, working on everything from emails to Salesforce syncs. I am not the hiring manager, but I am happy to help answer any questions. Below is the formal job description. Thanks!

Silicon Labs (NASDAQ: SLAB) is a leading provider of silicon, software and system solutions for the Internet of Things, Internet infrastructure, industrial control, consumer and automotive markets. We solve the electronics industry's toughest problems, providing customers with significant advantages in performance, energy savings, connectivity and design simplicity. Backed by our world-class engineering teams with unsurpassed software and mixed-signal design expertise, Silicon Labs empowers developers with the tools and technologies they need to advance quickly and easily from initial idea to final product. Headquartered in Austin, TX, Silicon Labs is a global enterprise with operations, sales and design activities worldwide. Founded in 1996 on the principles of constant innovation and solid execution, Silicon Labs’ strong business fundamentals and proven track record have resulted in sustained growth throughout the company's history.

Silicon Labs is seeking a Marketing Automation and Marketing Operations Manager who will be responsible for the strategy, design, and day-to-day execution of Silicon Labs marketing automation, data quality, lead scoring, and lead management programs. To successfully partner with sales, marketing, and IT teams, the ideal candidate is data driven, well-versed in marketing technology, and able to influence technical and process changes. Additional responsibilities include:

  • Function as a Marketo power user
  • Drive lead scoring and lead management processes in collaboration with Sales
  • Plan, design, execute and monitor the performance of marketing programs across all channels in collaboration with campaign, content marketing and advertising teams
  • Design lead generation, nurturing, customer research and automated communication programs
  • Empower marketing team members through effective training and self-service program and reporting templates
  • Maintain database health and list segments, including integration with third-party providers to run effective campaigns
  • Document functional requirements and maintain process, program and procedure documentation
  • Collaborate with Marketing, IT and Sales to drive data and process optimizations between Marketo, Salesforce and Web Content Management system

Job Requirements:

  • Bachelor's degree (or higher) in marketing, business, management, communications, or a related field
  • 3+ years of experience in marketing operations, demand generation, or campaign management in B2B environments
  • 3+ years of experience with Marketo (Marketo Certification preferred)
  • Experience creating nurture campaigns, developing audience segments, generating reports, and managing multi-tiered programs
  • Experience and knowledge of CRM Systems and processes and knowledge of Marketing and CRM integration and data architecture (Salesforce preferred)
  • Experience with global data privacy applied to Marketing (including CAN-SPAM and CASL)
  • Strong data analytics skills with the ability to combine and interpret data from multiple sources
  • Familiarity with HTML and CSS for communication customization
  • Excellent verbal and written communication skills

APPLY HERE: Career Opportunities: Marketing Automation and Marketing Operations Manager (5001)