Spirent is looking for a highly creative individual with proven Marketing Automation and digital operations experience to provide hands-on leadership to a small multi-disciplined team. This is an exciting opportunity to drive Spirent’s Marketing Automation to the next level in a Marketo/Salesforce environment.
Working closely with the Director of Corporate Marketing and as a key part of the Marketing Solutions & Services team, the Marketing Automation and digital operations Manager will be responsible for the ongoing development and administration of all Marketing Automation tools and processes. Key responsibilities include data storage and bi-directional flows in our Marketing Automation infrastructure (Marketo/Salesforce) together with its linkages to key Spirent business systems and analytics as part of Spirent’s global digital infrastructure. This role requires close interaction with Sales Operations teams to support evolutions in lead management processes that drive sales effectiveness and pipeline growth.
This role will also have management responsibility for Spirent.com, associated websites and integrated tools including hosting platforms, content management, usability and navigation.
A demonstrable understanding and appropriate qualification in marketing automation systems and/or Salesforce is required and experience with advanced lead scoring, nurturing and attribution modeling techniques is essential.
The role will manage a number of high profile projects and programs so a proven methodology in program management is essential to scope, run and report on multiple programs.
NICE TO HAVE
If interested, please reach out to me and we can talk. Thanks.