Manager, CRM & Retention Marketing
Position Summary
The Manager, CRM & Retention Marketing is an expert in digital marketing with strong, hands-on marketing automation skills who is also comfortable teaching others so that our organization can further develop its digital marketing capabilities. In addition to a hands-on role setting up, executing, and optimizing email campaigns yourself, you will also serve as the go-to resource to help others learn how to set up successful campaigns across our global business segments. In addition, this role calls for someone who can structure and execute analyses resulting in actionable recommendations that senior leadership will use to drive strategy.
Principal Responsibilities
Play a hands-on role creating and executing email campaigns, landing pages, trigger campaigns, lead nurturing campaigns, and other digital campaigns across a global organization.
- Continually test, measure, assesses and course-correct based on metrics
- Continually build the size and quality of the database while also developing a comprehensive database segmentation plan
Develop the digital marketing capabilities of the company
- Financial responsibility for Marketo
- Train marketers globally on how to plan, develop, test, deploy and thoroughly analyze direct marketing campaigns including email, lead nurturing, trigger campaigns and other channels on their own
- Establish a standard set of dashboards and reports to drive better business decision
- Develop a standardized testing program to include A/B tests; maintain and develop a systematic approach to split testing all direct marketing campaigns
- Introduce and enforce best practices across all users
- Communicate insights to management and other stakeholders in the organization globally
- Continually build the size and quality of the database while also developing a comprehensive database segmentation plan
- Stay abreast of trends in digital and direct marketing and be an active team member in driving the direct marketing function forward with new ideas and techniques to deliver more value to members and higher revenue for the organization
Perform high-level analyses to support senior management decision making
- Develop and test hypotheses and conduct analyses with large data sets; data to be analyzed includes but is not limited to: customer database, SEO metrics, Google AdWords, website metrics, email campaign metrics, business unit customer segments, conference attendance data, communications data
- Work with the marketing colleagues to measure/track how direct marketing drives website traffic, website page performance, bounce rates and other key metrics
Reporting Relationship/Team
- Reports to the Director of Content Marketing
- As a key member of the Marketing team, partners closely with the Associate Director of Content Marketing and the XX of Digital Marketing Analytics
Requirements
- 5-10 years digital marketing experience with demonstrated success delivering multi-channel campaigns with a deep understanding of email data, execution and best practices.
- Power user of marketing automation tools, e.g. Adobe Campaign, Salesforce, Marketo, Eloqua
- Experienced setting up complex, multi-trigger, multi-channel campaigns
- Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML and SQL
- Effective time management and ability to work for a global business spanning multiple time zones
- Expert user of MS Office: Excel, Word, PowerPoint
Apply for Manager, CRM & Retention Marketing using the link below:
https://workforcenow.adp.com/jobs/apply/posting.html?client=tcb1&jobId=165213&lang=en_US&source=CC3
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