DIGITAL CRM SPECIALIST (NAPLES, ITALY)
Please see below the job description. If you are interested or know someone who is please reach out!
JOB PURPOSE
The Digital CRM Specialist is responsible for the identification and implementation of new processes and relational strategies with customers, through a multi-channel architecture of marketing automation, in order to deliver a fully personalized and digitally innovative customer experience.
KEY RESPONSIBILITIES
•Identifies new opportunities to engage customers, using a variety of one-to-one marketing channels that are scalable across multiple markets;
•Assures the email marketing programs development and improvement, including triggered and dynamic contents campaigns, testing and deployment;
•Manages marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards;
•Maintains marketing automation integration with CRM and assists in the integration of additional platforms into the marketing automation software;
•Plans and performs A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth;
•Monitors email health metrics, deliverability, sender score, IP address statuses;
•Supports essential marketing operations initiatives (i.e. lead lifecycle management, lead scoring, lead nurturing and segmentation).
JOB REQUIREMENTS (skills, competencies, experience)
•Fluent in English; knowledge of any other European language is considered an advantage;
•Degree in Economics, Marketing or equivalent; Marketo certification is preferred;
•At least 3 years’ experience with Marketing Automation and with email marketing campaigns design & execution;
•Knowledge of MS Office package;
•Knowledge of Google Analytics, HTML coding for email development, Adobe Photoshop, marketing automation platforms (Marketo is preferred);
•Familiar with CRM, database concepts, trigger campaigns and direct marketing best practices;
•Ability to work in a deadline driven environment, balancing multiple priorities;
•High level of attention to details;
•Excellent communication, organization, time management and analytical/problem solving skills.
VISA REQUIREMENTS (if any)
Right to work in Italy.
Visit www.careers.msccruises.com to apply now!
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