Healing the healthcare system starts with you. It starts with the chain of events you initiate when you work with McKesson Health Solutions -- a chain that extends across the country and results in millions of people getting more from their healthcare.
Healthcare payors and providers consistently turn to McKesson Health Solutions for innovative products and services. Every day, hundreds of organizations from government agencies to hospitals count on us. We partner with the top 25 payor organizations, more than 90 percent of Blue Cross Blue Shield organizations, over 3,000 hospitals and many others - in fact, our solutions touch more than 160 million lives. Our unrivaled clinical integrity, broad product and service offerings and largest client base in the industry mean we're able to collaborate on the most pressing, complex business issues in healthcare. At McKesson Health Solutions, we're working to improve the healthcare system one partner at a time.
Position Description
******* Can be based in Alpharetta,GA or Tulsa,OK or Newton, MA or Malvern, PA,*******
RelayHealth Financial is a fast-paced, dynamic business unit with an entrepreneurial spirit and a reputation as an innovator. As a Lead Generation Manager, you will develop a working understanding of the various solutions offered by RelayHealth, their value propositions and the pain points they satisfy for customers and prospects. You will use this knowledge to pre-qualify and qualify sales leads generated by corporate sponsored marketing campaign and general brand awareness efforts.
Apply your experience and sales and marketing principles in qualifying leads for entry into the marketing or sales funnel.
Develop the appropriate knowledge of RelayHealth products to be able to assess an opportunity, ask appropriate qualifying questions and clearly communicate each solution’s high level benefits. Coupled with detailed knowledge of sales team organization, you will qualify and determine the appropriate follow-up.
Data entry of leads in Marketo or Salesforce.com as required for appropriate follow up through automated nurturing or direct sales contact.
Make outbound calls as needed to follow up on leads that reach a pre-determined scoring level in the lead nurturing system.
Use in-house Marketing Management Technology (i.e. Marketo) to develop and maintain lead nurturing campaigns for the purpose of accelerating leads through the Marketing funnel.
Generate reports and analysis as required to help measure effectiveness of the various lead generation programs. This responsibility may include:
Creating Salesforce.com reports and providing related analysis
Creating Marketo reports and providing related analysis
Working with marketing, sales operations and sales teams to ensure programs are tracked and measured properly.
Creating post-program results reports at pre-determined intervals for distribution and use by sales and marketing executives.
Prepare training scripts to ensure that Lead Management associates are well versed in handling both verbal and written inquiries from customers and prospects. Review on a continuous basis as needed to support specific campaigns.
Maintain a high level of professionalism and adherence to the iCARE principles in order to reinforce a positive RelayHealth brand image.
Minimum Requirements
5+ years experience in marketing
Critical Skills
Must have 3-5 years experience in a corporate marketing or sales environment
Must have Healthcare Technology experience
Must be proficient with salesforce.com basic and reporting capabilities
Must have excellent verbal and written comunications skills
Must have solid organizational skills
Additional Knowledge & Skills
Working knowledge of marketing management technology, such as Marketo, for the purposes of developing, executing and measuring lead nurturing programs is highly preferred.
Experience with Microsoft Office applications, particularly Word and Excel
Experience in an inbound sales lead generation role is highly preferred
Education
4-year degree in Marketing, Business or related field or equivalent experience
Benefits & Company Statement
We believe you should be rewarded for the important work you do. For that reason, you'll receive a competitive compensation and benefits package when you join our team.
It starts with you. That's a simple sentence but it says a lot. It reminds each one of us that what we do matters. Every single McKesson employee contributes to our mission -- whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. By connecting and improving the business of healthcare, we're helping to ensure that millions of patients get the treatment they need. And by choosing a career with McKesson Health Solutions, you'll join a team of passionate people working together to improve lives and advance healthcare.
At McKesson, we believe we can empower healthcare. And it all starts with you.
As an equal opportunity employer, McKesson Corporation unites the talents and contributions of all to advance the power of healthcare. Learn more about our opportunities at mckesson.com/careers
Agency Statement
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