Hi all,
My company are recruiting for a Marketing (and Marketo) guru to develop and support our fledgling lead nurturing programs. You'll work with a great team (of course I would say that) from across the world at a company that's moving quickly in the B2B financial services software space. To give you a quick taste of some of the campaigns you could be involved with, we were featured as campaign of the month in B2B Marketing recently:
http://www.b2bmarketing.net/knowledgebank/branding/features/campaign-month-bringing-banking-lifeJob spec below, if you're interested please email your CV and cover letter to Ioana Cicu in HR: Ioana.Cicu@misys.com. If you have any questions about the position or the team feel free to drop me a message also.
The Lead Gen Manager is responsible for the development and execution of demand creation programs and automated online marketing campaigns as well as some field marketing that drive growth. This individual has proven experience with demand generation marketing and a strong command of marketing automation systems (Marketo preferred), and serves as the technical expert and resource on the marketing automation platform.
The Lead Gen Manager must be a strategic thinker, problem solver, and an exceptional marketer who is respected, helpful and resourceful. The person will be a key contributor to the development of Misys demand generation and marketing automation infrastructure. The ideal candidate will have proven ability to multi-task several projects, and the ability to work collaboratively in a team environment in close alignment with the marketing team as well as cross-functional teams and external organizations.
Responsibilities:-
Develop and execute inbound marketing, demand generation, lead management and automated online marketing programs to drive lead conversion and ultimately new business acquisition; ensuring all marketing initiatives can be tracked and measured.
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Execute programs and technical tasks using marketing automation software (ideally Marketo); defining, shaping and building a marketing automation infrastructure and functional competency including staying abreast of current best practices.
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Manage, measure and optimize the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.
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Execute database management functions including lead management, reporting, performance metrics and dashboards, list acquisition and import.
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Perform A/B testing on all elements of marketing mix to improve conversion rates (content, email templates, landing pages, offers, etc.).
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Structure and leverage digital and social tools to build and execute campaigns and marketing programs.
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Innovate new programs and apply technology automation to reduce sales cycle and improve funnel conversion rates.
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Produce stakeholder relevant marketing reports and dashboards by collecting and analyzing data from multiple digital platforms (social media, web and marketing automation analytics).
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Identify and recommend website, marketing automation and digital content improvements based on emerging technology innovations and best practices.
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Keep current with emerging digital and social trends, marketing automation and analytics tools, and share innovations with team.
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Other duties as required that will focus on Lead Generation
Experience & Skills-
Bachelor’s degree in Marketing, Business or Communications required.
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Hands-on B2B experience in inbound and demand generation marketing (lead generation and nurturing, marketing campaign execution and measurement), with experience with digital and social media, social networks.
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Proven hands-on, demonstrable experience and proficiency with marketing automation platforms (ideally Marketo), and CRM systems is required. Salesforce.com a plus.
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Ability to manage multiple priorities in fast-paced environment with flawless execution; working collaboratively with cross-functional, cross-cultural teams.
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Strong analytical skills, with keen approach to problem-solving.
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Good communication and writing skills
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Always innovating – never satisfied with the status quo.
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Technology-savvy, with keen interest in emerging technologies and ‘all things digital’, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes.
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