Location: Oak Park, IL
Type:Full TimeMin. Experience:Mid Level
NowSecure, a pioneer in the mobile security industry, helps the world’s largest financial institutions and organizations protect their data on mobile devices. We recently closed on a $12.5 million Series A and have an expanded focus on providing a comprehensive mobile security platform that protects individuals, devices, apps and enterprises. The company’s clients include many of the largest banks and corporations across industries including finance, defense and healthcare.
Role Description:
The ideal candidate will have a proven track record growing with and adapting in a technology startup environment. They will be able to create and curate multimedia content programs across marketing channels in support of both brand positioning and demand pipeline building business goals (sales enablement tools, web content, blogs, social, video, webinars, collateral, etc.) that engage, educate and influence stakeholders.
- Content planning, creation and program calendar management
- Brand and product messaging development and management
- Brand assets creation and “curation”
- Social channel content strategy and management
- Sales enablement tool creation/curation
- Industry event presentations, dimensional marketing
- Lead generating campaign content production
- Content performance management
Goals you’ll be asked to meet:
- Create and optimize an integrated content marketing calendar across segments/personas
- Create new marketing assets in support of demand generation programs
- Create and maintain messaging maps for the brand, by product and persona
- Create and curate marketing toolkit for fast growing sales organization
- Manage content marketing performance through relevant metrics
Experience we’re looking for:
- 5-7 years in B2B tech marketing, 2+ years in a startup
- Security industry experience a nice to have
- Content expert across all marketing channels - owned, earned, paid, social
- Proficient with popular content and digital marketing tools (Adobe Suite to Marketo)
- Messaging strategist and editorial expert - gets theming, thought leadership
- Can identity and meet pipeline content needs top to bottom of funnel
- Knows how to direct creative resources both agency and freelance
- Direct experience across content categories - sales tools, demand gen, advertising, etc.
(e.g., email to PowerPoint to infographics to videos to whitepapers…)
- Market segmentation and persona strategy and application
- Industry and private event management and marketing
- Strong content marketing background
- Marketo, Salesforce, Google tools expert
- BS in Marketing or Communications
Profile we think will do well here:
- Gets messaging, really..and can apply it consistently across marketing channels
- Fantastic copywriter, treats it like code so experience is integrated and “bug free”
- Loves the creation process - from strategy to finished product
- Appreciates and understands how to apply marketing metrics to optimize content
- Can PRODUCE - and it’s high quality output
- Proven results, passionate marketer
- Excellent communicator
- Sharp thinker, fast and flexible
- Collaborative, social team member
What we offer:
- Competitive Salary
- Comprehensive Medical/Dental/Vision coverage
- Flexible Work From Home policy
- Flexible spending account
- Simple IRA
- Three weeks vacation
- Bi-monthly lunch (ChowSecure)
- Weekly happy hours and of course, Ping Pong!
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Contact recruit@nowsecure.com for more info
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