Job Opening - Marketing Manager - Greater Boston Area
Hello Marketo Community,
We are looking for a creative, organized and energized marketing person to help us keep up with all the marketing programs demand at our growing company. Our marketing team is growing and we are hoping to find someone who has some Marketo experience to help build great nurture programs, as well as other online and offline programs.
Below is the job description. Please send resumes to me directly at kmunroatarbordotnet or you can click on the link on our website and go through online process. I would encourage managers and senior managers to apply.
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Arbor Networks is currently looking for a highly creative and highly organized Marketing Programs Manager with a passion for building and implementing enterprise demand generation programs to drive pipeline growth. Reporting to the Director of Marketing, Enterprise Programs this person will be responsible for executing programs to expand our lead pipeline in the enterprise market, accelerating sales and revenue growth.
Job Responsibilities:
- Execute demand generation programs, including but not limited to webinars, email, online media, and in person events ensuring activities and investments can be tracked and measured. - Manage and execute lead nurturing programs in Marketo, aligning with Arbor Networks’ objectives for lead flow across our marketing automation and CRM systems. - Ensure integration and adaptation of campaigns across all target audiences. - Work with internal, as well as outside resources including freelancers, marketing agencies/vendors to execute program strategies seamlessly. - Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance. - Work closely with appropriate internal teams to ensure all leads are correctly routed and followed up on in a timely manner. - Managing budget to support lead generation activities and expenses.
Qualifications
The candidate will have previously managed lead generation programs from concept to execution and evaluation in a B2B technology company. Experience in the network security space a plus. He/she will have had experience creating and executing integrated campaigns, with a successful track record of achieving demonstrable results. He/she should be a high-energy, creative, team-oriented, driven individual with a passion for executing successful marketing programs within a complex, global organization. Additionally, candidates should have:
- At least 7-10 years marketing experience, with at least 3+ years focused on developing and managing demand generation programs, from creation to execution and measurement. - Experience with CRM and marketing automation platforms. Understanding of Marketo and NetSuite a plus. - Experience in marketing solutions to IT organizations across multiple vertical markets. Understanding of indirect channels a plus. - Ability to work in a fast-paced environment. - Superior organizational skills and ability to juggle multiple projects while meeting stringent deadlines. Ability to manage own time effectively. - Ability to work effectively across teams dispersed in different geographic regions - Superior written, verbal and presentation skills. - Travel up to 20% of the time. - BA or BS in Marketing, Business or related field.
Arbor Networks is a leading provider of network security and monitoring solutions for global networks. Its customers include over 70 percent of the world’s ISPs and many large enterprises. Arbor solutions deliver best-in-class network security and visibility, along with the power to improve profitability by deploying differentiated, revenue-generating secure services. By employing flow-based and deep packet inspection (DPI) technologies, Arbor solutions measure and protect the entire network — from the service provider core to the broadband edge.
Arbor Network is an equal opportunity employer and committed to diversity in its workforce. Arbor Network recruits qualified applicants and makes all employment-related decisions based exclusively on job-related qualifications, without regard to characteristics such as race, color, national origin, religion, gender, age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity, or any other status protected by law. EEO M/W/D/V
Danaher Corporation Overview
Danaher is a Fortune 200, NYSE-listed, science and technology leader that designs, manufactures and markets innovative products and services to professional, medical, industrial and commercial customers. Our premier brands are among the most highly recognized in each of the markets we serve. The Danaher Business System provides a foundation to our 63,000 associates around the world, serving customers in more than 125 countries. In 2012, we generated $18.3 billion of revenue from five reporting segments: Test & Measurement, Environmental, Dental, Life Sciences & Diagnostics, and Industrial Technologies. For more information please visit our website: www.danaher.com.
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