Responsibilities
• • Planning, developing and executing integrated digital and interactive programs and campaigns across multiple digital platforms to deliver measurable results
• • Develops and manages content marketing programs with defined goals, strategies, audiences, tactics and measurement
• • Develop the annual marketing plan for the organization
• • Manages Marketing Automation Platform (Marketo) and understands salesforce.com
• • Develop, design build & manage marketing programs across various tactics including; email, landing pages, webinars, mobile, SEO, PPC, social media and website
• • Provides content effectiveness and analysis in monthly reports, including monitoring and reporting on campaign results, website traffic and lead conversions
• • Is responsible for the design and effectiveness of the website
• • participate in weekly status meetings and provide updates on assigned projects
Compensation
Salary based on Experience per year
Position Type
Full-Time
Benefits
YellowFolder provides benefits to full time employees including, medical, dental and vision insurance.
Education
• Bachelor's Degree, marketing or related field
Qualifications
• Previous experience as a marketing leader
• Experience with marketing automation platforms
• Experience in digital marketing/content management
• Comprehensive knowledge of Microsoft Office, and Adobe Creative Suite
• Familiar with SalesForce.com
• Experience with K12
Skills
• Analyzes information effectively
• Detail-Oriented
• Effective time management
• Excellent communication skills
• Solves problems effectively
• Creativity
• Works well with others
• Self-Starter with initiative
About Us
YellowFolder is a full service, document management provider to schools throughout the U.S. We are education documentation experts.
No one understands education documentation management better than YellowFolder. We help schools save what they need to save. Destroy what they don’t. Organize and instantly access what they need, when they need it and safeguard their most important records with vault-level protection. YellowFolder has been entrusted by blue ribbon school districts throughout the U.S. to manage all their critical documentation needs.
Learn more about us at www.yellowfolder.com
APPLY HERE
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