We are looking to hire a Marketing Operations Specialist to join our marketing team who will be responsible for managing the technical aspects and day-to-day operations of key marketing automation, CRM and email systems, as well work with various online marketing tools used for content marketing, social media, and analytics.
The ideal candidate will have previous experience in email marketing/marketing automation, data analytics, and lead generation. If you love data, feel at home in technology, but also strive to express your creative side, this is your ideal chance to build your career as a modern-day marketer in a rapidly growing industry.
Responsibilities:
In this mission critical role, you will:
Become RealMatch’s domain expert in Marketo, Salesforce Marketing Cloud (ExactTarget), and Salesforce CRM for day-to-day setup, system management, and reporting
Be in charge of creating, automating, and measuring lead nurturing, transactional, engagement, and e-commerce campaigns across a wide range of channels, including email, landing pages, and lead nurturing programs
Be responsible A/B testing related to subject lines, copy, and CTAs as well as Q/A testing to ensure creative, HTML code, copy, links, triggers and audience segments are working as designed
Develop and optimize landing pages for conversion to support both inbound and outbound marketing campaigns
Build targeted audience segments based on campaign parameters
Become the domain expert in Marketo, Salesforce Marketing Cloud, and Salesforce CRM including campaign management in both systems, contact management, lead tracking, segmenting, reporting, data management for CRM integration
Develop KPI dashboards and reporting to track and communicate results across various demand generation channels including email, web, and social media
Maintain and document technical processes and marketing automation and procedures, SLA’s, programs and workflows.
Manage data integrity, developing and documenting best practices for data cleanliness.
Requirements:
Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
At least 2-3 years of experience in marketing automation or email marketing
Experience with Marketo or Saleforce / ExactTarget preferred; if not other major email marketing automation or enterprise ESP (Experian, Silverpop, Responsys, etc.) a must
Salesforce CRM experience a plus
Knowledge of marketing principles and the creative development and execution process
Strong strategic thinking, creative problem solving and analytical skills.
Experience in A/B and multivariate testing
Adept at multi-tasking in high-paced environment
Strong self-starter who is a team player and a problem-solver who can work independently
Strong proofreading and editing skills with the ability to think critically about the content
Good project management and communication skills with ability to make business cases
Working knowledge of CSS/HTML
RealMatch is a leading recruitment advertising technology company specializing in performance-based recruitment advertising solutions for digital publishers and the employers and job seekers in their audiences. RealMatch’s technology combines programmatic job ad distribution with real-time job matching algorithms to automatically target and engage top talent across its vast recruitment network, TheJobNetwork™. The company powers over 1,000 job sites and has distribution arrangements reaching thousands of additional third-party sites granting employers access to local talent in every market while providing job seekers with perfectly matched opportunities.
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