Hortonworks - Marketing Operations Manager to apply directly.
Feel free to send questions to lgrosky@hortonworks.com.
Job Description: Marketing Operations Manager at Hortonworks Inc.
We’re looking for someone who has a passion for analytics, data, and building top-notch marketing campaigns. This is the perfect opportunity for a marketer with a deep interest in defining marketing best practices and who enjoys understanding the “ins and outs” of an entire marketing department.
Responsibilities
- Support essential marketing operations initiatives in Marketo and Salesforce.com, such as lead scoring, segmentation, and data cleansing
- Generate regular and ad-hoc reports that measure the ROI of marketing campaigns
- Build and maintain processes to track the success of marketing programs
- Digital campaign execution for multi-channel marketing programs (events, webinars, email marketing, call-to-actions, etc)
- Create campaign Assets (emails, forms, landing pages)
- Propose improvements to Marketing and Sales processes to drive speed and efficiency in systems
Required Skills/Experience
- 4-5 years of professional marketing experience
- 2-3 years experience with marketing automation technology
- Familiar with CRM (Salesforce.com or alternative) and marketing automation solutions (Marketo, Eloqua, etc.)
- Analytical mindset to draw conclusions from reports and offer insightful recommendations
- Ambitious attitude with the ability to thrive in a rapidly-changing environment while managing multiple projects
- Has solid attention to detail and time management skills
- Process and design oriented; enjoys solving challenging problems
- Team player who enjoys working in cross-functional teams
- Self-motivated, able to assume responsibility and work autonomously in a professional manner
- Demonstrated experience and ability to manage projects and work with vendors
- Stays up to date with Marketing Technologies
- BS/BA Degree preferred
Bonus Skills:
- Marketo certified
- Revenue Cycle Analytics reporting
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