Marketing | New York, NY, United States
Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.
Marketing Operations Manager
Do you live and breathe marketing technology? Do lead nurturing and lead scoring methodologies keep you up at night? Ghostery is seeking a Marketing Operations Manager to be responsible to help grow sales using the latest marketing and sales technologies and best practices. Marketing automation experience (Marketo, Pardot, Eloqua, or Act-On preferred) is a must. We are looking for someone with deep understanding of marketing automation; a team player who can lead and drive results in a fast-paced environment, and demonstrate strong project management skills. The role will have a variety of responsibilities, including sales and marketing business process optimization, revenue pipeline and marketing program ROI analysis, and day to day campaign management.
Job responsibilities include:
- Oversee and own all marketing programs utilizing Marketing Automation platform and Salesforce.com
- Create and manage technical aspects of key marketing processes and systems utilized to generate, nurture, distribute, and report on leads
- Roll up your sleeves and get the job done, demonstrating a strong attention to detail and display a passion for creative thinking. Execution on a strong cadence of updates is critical
- Tactical execution of campaigns
- Development of email and landing page templates for marketing campaigns
- Campaign and list building in marketing automation platform
- Build nurture and recycle program and lead scoring
- Campaign tracking and lead source assignment including development of campaign ID’s, and other tracking mechanisms
- Define business analytics, create dashboards and reports to measure marketing performance and contribution to both pipeline and revenue
- A/B and offer testing
- Database segmentation and cleanliness
- Work in partnership with sales to ensure smooth lead flow
- Introduce and promote best practices such as multivariate testing, segmentation, life-cycle campaigns, dynamic content delivery, etc.
- Measure efficacy of current processes and redefine or innovate new processes to ensure maximum productivity
- Develop writing skills to create original content to be used in campaigns
Required Skills:
- BA/BS degree from an accredited college or university
- At least 3 years of full‐time experience working in a marketing automation, demand generation or marketing operations role
- Minimum 2 years of experience with a marketing automation platform (Marketo preferred. Pardot, Eloqua, or Act-On is OK)
- Salesforce.com experience
- Strong workflow process a must
- Understands the importance of marketing math and marketing science
- Analytic experience using data to drive strategy
- Ability to solve problems creatively in a fast-paced environment; take initiative to achieve results; meet short deadlines; and maintain a positive attitude
- Continually curious about customer behaviors
- Passion for using and learning technology
- Basic web development and digital design skills (HTML at a minimum)
- Excellent reporting skills with a solid understanding of reporting tools
- Experience creating and managing PPC ads is a plus
- High energy, innovative, proactive, and resourceful
- The ability to work both individually, in a team environment, and with cross-functional teams
- Strategic thinker with excellent problem solving skills
- Self-starter who can thrive in a fast-paced environment
- Works well under pressure
- Ability to take ownership of job responsibilities and projects without hand-holding
For more information, please visit our websites http://www.ghostery.com and http://www.ghosteryenterprise.com or check out our blogs at https://purplebox.ghostery.com and https://www.ghosteryenterprise.com.
Apply Now: https://hire.jobvite.com/j?aj=o5vp0fwJ&s=Marketo_Community
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