Global Marketing Automation Specialist - UK, Guildford - BAE Systems

Global Marketing Automation Specialist - UK, Guildford - BAE Systems

I am currently looking for a Global Marketing Automation Specialist at BAE Systems, UK, Guildford

Role summary

This is a highly varied role, working across global markets supporting a variety of leading edge marketing automation projects such as predictive marketing, AI and account based marketing. You will be systems and data focused, but also have a wider understanding of marketing. You will be working with a range of stakeholders at different levels across the organisation to ensure the success of projects and campaigns. There is great opportunity for career progression in a team which values personal development and innovation. You’ll report to the Global Head of Marketing Technology & Systems, within the Communications & Marketing function.

What you’ll be doing

As Global Marketing Automation Specialist you will implement marketing automation processes and manage marketing campaigns. This will include email and landing page creation, program setup, data segmentation and reporting. This is a very hands-on role, so someone with direct experience creating and running campaigns in Marketo is essential. It would also be advantageous if you have experience with or a similar CRM tool, in particular its reporting capabilities and global nurture campaign execution. As your role is central to the Marketing team, you will be managing relationships with key stakeholders in the organisation, therefore experience with training and presenting is advantageous.