Ghostery is looking for a talented Digital and Acquisition Marketing Manager

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Ghostery is looking for a talented Digital and Acquisition Marketing Manager

Digital and Acquisition Marketing Manager

Ghostery empowers consumers and businesses expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets.  Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control.  Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, and the global private equity fund. Learn more at and @ghostery.

Ghostery is looking for a top-notch Manager of Digital and Acquisition Marketing with experience in SEM, SEO, and digital Marketing in the SaaS space. This role is responsible for developing and executing a clearly defined lead acquisition and organic growth strategy in a manner that supports our overall scaling marketing and sales strategy. It’s all about filling the top of the funnel and measurement! Must have SEM and SEO experience.

Job responsibilities include:

Grow and continuously optimize our lead/customer acquisition funnel

Create, manage, and execute marketing strategies that drive acquisition based on strategically targeted messaging

Manage the strategic and day-to-day aspects of the company’s SEM, SEO, display, retargeting, paid social media, list Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics

Manage campaigns across channels including all customer touch points

Work closely with sales team for continuous back and forth on lead acquisition effectiveness

Participate in special marketing projects, as requested

Manage and analyze various digital campaigns and improve key metrics

Required Skills:

BS degree in marketing or equivalent related field

Must have B2B company experience

3-5+ years of experience in progressive acquisition, lead generation, or digital marketing roles

SEO experience a must; including managing external SEO vendor while owning the number for organic lead growth

Experience with lead prequalification, list management, and digital campaign management

Additional experience: Marketing analytics, email marketing, landing page optimization, and copy (writing/editing)

Platforms: Google AdWords, Google Analytics, LinkedIn Ads, Facebook Ads, SFDC, and Marketo experience.

Startup experience preferred

Positive, energetic attitude, and initiative; Strong work ethic

Excellent verbal communication and analytics skills

Excellent project management and planning skills; ability to work independently

Able to work comfortably in hands-on, multi-task, deadline-driven environment

Experienced in working with cross functional teams

Creative thinker, strategic thinker, problem solver

The ideal candidate will preferably be based in the New York City area.

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