Digital and Acquisition Marketing Manager
Ghostery empowers consumers and businesses expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, and the global private equity fund. Learn more at GhosteryEnterprise.com and @ghostery.
Ghostery is looking for a top-notch Manager of Digital and Acquisition Marketing with experience in SEM, SEO, and digital Marketing in the SaaS space. This role is responsible for developing and executing a clearly defined lead acquisition and organic growth strategy in a manner that supports our overall scaling marketing and sales strategy. It’s all about filling the top of the funnel and measurement! Must have SEM and SEO experience.
Job responsibilities include:
Grow and continuously optimize our lead/customer acquisition funnel
Create, manage, and execute marketing strategies that drive acquisition based on strategically targeted messaging
Manage the strategic and day-to-day aspects of the company’s SEM, SEO, display, retargeting, paid social media, list Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics
Manage campaigns across channels including all customer touch points
Work closely with sales team for continuous back and forth on lead acquisition effectiveness
Participate in special marketing projects, as requested
Manage and analyze various digital campaigns and improve key metrics
BS degree in marketing or equivalent related field
Must have B2B company experience
3-5+ years of experience in progressive acquisition, lead generation, or digital marketing roles
SEO experience a must; including managing external SEO vendor while owning the number for organic lead growth
Experience with lead prequalification, list management, and digital campaign management
Additional experience: Marketing analytics, email marketing, landing page optimization, and copy (writing/editing)
Platforms: Google AdWords, Google Analytics, LinkedIn Ads, Facebook Ads, SFDC, and Marketo experience.
Startup experience preferred
Positive, energetic attitude, and initiative; Strong work ethic
Excellent verbal communication and analytics skills
Excellent project management and planning skills; ability to work independently
Able to work comfortably in hands-on, multi-task, deadline-driven environment
Experienced in working with cross functional teams
Creative thinker, strategic thinker, problem solver
The ideal candidate will preferably be based in the New York City area.
If this description sounds like you, please visit: https://hire.jobvite.com/j?aj=owPT0fwY&s=Marketo_Community