What we’re looking for: We’re looking for a tremendously energetic and talented sales & marketing professional with experience in the entire lead management process – and with a hot track record of developing and nurturing leads through to conversion. We want a professional who understands what we’re talking about when we say we need targeted, personalised, integrated, proactive and qualitative lead management that’s focused on moving leads from initial contact form all the way through to Sales Qualified Lead!
Job Description: We need your talented marketing mind to focus on nurturing leads and presenting our suite security products in a compelling and thoughtful way. Your goal is to qualify and convert contacts into highly qualified leads that can be passed on to our sales teams and resellers.
As a Web Leads Development Manager, you are responsible for understanding what activities increase conversion rate throughout a leads lifecycle resulting in Sales Qualified Leads and ultimately a closed sale. Leveraging leads from our database and using online marketing tactics such as email, webinars, events and our website, you’ll develop stage-appropriate programs to develop, qualify and convert leads. You will engage prospects and add value through content, resources, and other calls-to-action. Your offer arsenal includes globally produced assets, standardised Marketo programs, a 30-day free trial of our products, Thought-Leadership content, social media channels, blog posts, and more.
You have a unique mix of database and email marketing know-how. You see Marketing as an integral part of the sales process. You are not afraid of goals – success for this position will be measured in hitting specific monthly Sales Qualified Lead (SQL) targets. You are smart, creative, energetic, and love a challenge. You want to work in a fast-paced environment with scope for putting your stamp on the way things work, surrounded by hard-working and intelligent people. You want to write your own ticket for success in a team and region that’s eager to prove themselves.
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