Position Description: Okta is looking for an email-marketing professional to join our Okta team. In this role, you will be a key part of our email distribution for the marketing team and other cross-functional areas of the organization; executing email campaigns for end-users, customers and partner audiences globally. Acting as one of our internal experts on our marketing automation platform you will help the Okta team create email campaigns in a simple, strategic and scalable manner. This is an excellent opportunity for a dedicated and analytical individual to build a career in marketing.
Job Duties and Responsibilities:
- Build, upload images, test, QA, deploy email campaigns, coding and editing HTML, verifying copy, layout, links and dynamic content within pre-defined SLAs
- Review deliverability, email performance and other metrics with the team to continuously evolve and improve campaign performance
- Report key metrics to the team on a weekly, monthly and quarterly basis
- Maintain email calendar and rise flags for potential database saturation and fatigue
- Work cross-functionally with corporate marketing, demand generation, customer success, business operations and other areas of the organization to discuss email execution goals, timelines and success metrics in order to deliver a best-in-class end-user, customer and partner email experience
- Align with marketing operations to deliver reliable data and functionality from our campaign efforts in our automated system to our CRM system
Required Skills & Expertise:
- Strong analytics and verbal communication skills and excellent interpersonal skills
- A strong team player that is collaborative with a positive can-do attitude
- Understanding of workflows, list segmentations, and batch and trigger email campaigns
- Required: 2+ years of email marketing experience, preferably in Marketo, and Marketo certification is a plus
- Experience with HTML, CSS, Adobe Photoshop and Dreamweaver
- Experience with a CRM system, preferably Salesforce.com
Apply today: Okta - Email Marketing Specialist
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