Job Listing: Manager, Email Marketing | NYRR
Manager, Email Marketing
Responsible for creating email marketing campaigns to promote a NYRR events, products, and services. Determines target audience, devises campaign, and launches email campaign to create buzz or generate revenue for the business.
Responsibilities:
- Own email process from start through completion, including planning, testing, evaluating, and reporting
- Oversee email marketing calendar for all departments
- Create and implement promotional, relationship, and transactional email campaigns
- Optimize campaigns using A/B testing and list segmentation
- Excellent understanding of email best practices, deliverability standards, and CAN-SPAM requirements
- Conduct Q/A during testing and fix problems before email deployment
- Ensure marketing message is conveyed clearly and delivered properly to prospects
- Ensure messages are sent in proper form and template
- Proofread emails for clarity, grammar, and spelling
- Ability to edit images and work with Creative Services when needed for design elements
- Create database of emails for lead generation
- Purge non-deliverable email addresses and opt-outs
- Include persuasive 'call-to-actions' in advertisements and promotions
- Use email reporting to identify trends and optimize campaigns
Requirements:
Skills and Attributes:
- Proficient with Excel and email service or automation programs
- Proficiency with HTML/CSS and how it relates to emails
- Experience using web analytic software (Google Analytics a plus)
- Strong time management skills and ability to prioritize projects
- Strong online writing and editing skills
- Ability to manage concurrent projects and approach tasks in a structured and systematic manner
- Self-driven, team-oriented and able to interface with all organizational levels
- Strong interpersonal, verbal and written communication skills
- Working knowledge of Photoshop a plus
- Ability to write SQL queries a plus
Experience:
- 3-5 years prior Email Marketing experience required
- Extensive experience working with email service providers, preferably Marketo (a plus if work has included building landing pages)
- Experience managing others a plus
Education:
- Undergraduate degree in Marketing, Communications, English Literature, Creative Writing or related discipline
To apply, please include a sample of a marketing email you have written, cover letter with salary requirements, and resume to humanresources@nyrr.org with "Email Marketing Manager" in the subject line.
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