Wolters Kluwer Health is looking for a Digital Marketing Specialist with experience in email marketing and marketing automation (preferably Marketo). If you are interested or know anyone who is interested, please share and apply online at https://recruiting.adp.com/srccar/public/RTI.home?c=1218201&d=External&r=5000317580606#/.
Position Type
Full Time - Regular
Job Description
Wolters Kluwer Health’s Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our talented team of physician and pharmacist editors, technologists, and product visionaries collaborate to provide advanced clinical decision support solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
The Digital Marketing Specialist (DMS) will be part of a growing global Lifecycle Marketing team charged with development, management and execution of key programs to raise awareness, adoption and usage at Clinical Effectiveness clients. The ideal candidate will quickly develop a deep understanding of the CE product line to manage campaigns via Marketing Automation (Marketo). He or she will manage execution, tracking and reporting of global marketing programs that drive product adoption and usage (Webinars, behavior driven campaigns, surveys, and broad customer communications). In addition, the DMS will maintain key customer communication materials in the customer success center portal and end user academy. This role will ideally be based in our Waltham, MA office, however could also be based out of our Hudson, OH or Chicago, IL office.
Qualifications
• Bachelor's degree from four-year college or university in Marketing, Communications or comparable degree focus
• 1 or more years' experience working in a digital and enterprise marketing environment or team (Healthcare experience highly desirable)
• Demonstrated ability to work on marketing driven campaigns and programs
• Experience with marketing automation tools such as Marketo
• Proficient in Excel and advanced functions and formulas
• Experience with SQL and HTML a plus
About Wolters Kluwer
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2016 annual revenues of €4.3 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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