I'm hiring for a producer role that will live in our Marketo instance and WordPress site supporting digital fundraising campaigns for Massachusetts General Hospital. Please see info below and full posting/application athttps://partners.taleo.net/careersection/ghc/jobdetail.ftl?job=3071231 or contact me directly at firstname.lastname@example.org.
Job title: Digital Marketing Producer
Location: Boston, MA
What is this role?
The Digital Marketing Producer is an integral member of the Development Office’s digital marketing program. The role is responsible for all phases of digital production to support the MGH Fund including set up of programs in Marketo, management of email scripting in Velocity, development of email templates in HTML, management of landing pages and donation form creation in WordPress and all related production and quality assurance tasks. The Digital Marketing Producer will translate requirements, content and direction from strategy documents from the MGH Fund and its direct marketing agency into successful email and digital marketing programs, ensuring on time delivery of error-free campaigns, email launches and ad flights. This role works closely with Development colleagues to ensure digital projects are completed on time and perform as expected. They are responsible for identifying and bringing forth new customer needs for the development and implementation of new technologies, templates and tactics and requires the ability to attend and facilitate frequent client-facing meetings. The ideal candidate will have experience with marketing automation, web publishing, email marketing, online advertising and social media tools, and possess a high level of creativity, initiative and energy. They will be an exceptional individual contributor and a team player, with a strong sense of professional ethics, and the ability to work effectively in a large, complex, dynamic, and sophisticated organization.
Who are we and what to we do?
About Mass General: Massachusetts General Hospital is one of the world’s top academic medical centers. Founded in 1811, it is the third oldest general hospital in the United States and the original and largest teaching hospital of Harvard Medical School, where nearly all our staff physicians serve on the faculty. We remain committed to the simple vow of service that our founders made in a letter seeking community support for Mass General’s creation: “When in distress, every man becomes our neighbor.” More than two centuries later, that promise sustains our commitment to deliver the most advanced and compassionate care to patients and their families. As home to the largest hospital-based research program in the nation, we continue to push the boundaries of what is possible in medicine. And as we strive to make a difference today in the health of communities locally and around the world, we prepare for tomorrow by educating the next generation of healthcare providers and researchers.
About the Development Office: The Development Office is a vibrant and collaborative team focused on advancing the hospital’s mission of healthcare excellence. We are devoted to nurturing and expanding the philanthropy that makes the pursuit of this mission possible. We offer a competitive benefits package including generous healthcare and retirement plans, an annual Development team bonus program (based on meeting the fundraising goal) and a flexible work environment. We also provide an array of professional development opportunities.
About the MGH Fund: Responsible for raising $10 million+ annually, the MGH Fund supports initiatives throughout the hospital in five key areas at the discretion of the hospital president: patient care, biomedical research, community and global health, recruitment and retention of the best and brightest physicians and researchers, and supporting the Mass General employee community.
Principal Duties and Responsibilities
Bachelor’s degree, required. A minimum of 3-5 years related technical experience required; experience in technology and digital marketing required. The ideal candidate will also possess the following skills, abilities and competencies:
Health Care Coverage
Read about all our benefits at https://www.massgeneral.org/careers/healthcareandretirementbenefits/ and https://www.massgeneral.org/careers/worklifebenefits/
Mass General is committed to diversity among its employees and encourages qualified candidates from all backgrounds to apply. By embracing diverse skills, perspectives and ideas, we choose to lead. Applications from protected veterans and individuals with disabilities are strongly encouraged.