Hortonworks is the leading contributor to Apache Hadoop, the world’s most popular platform for storing, processing, managing and analyzing big data. The company also assists enterprises and technology vendors in developing and deploying Apache Hadoop-based solutions via support subscriptions, training and certification programs. Primary investors include Benchmark Capital, Index Ventures, and Yahoo!
The Digital Marketing Manager will create business processes that will drive revenue. We’re looking for someone who has a passion for analytics, data, and building top-notch marketing campaigns. This is the perfect opportunity for a marketer with a deep interest in defining marketing best practices and who enjoys understanding the ins and outs of an entire marketing department.
Responsibilities - Support essential marketing operations initiatives in Marketo and Salesforce.com, such as lead scoring, engagement/nurture streams, and data cleansing
- Generate regular and ad-hoc reports that measure the ROI of marketing campaigns
- Manage day-to-day campaign execution, optimization and reporting for digital marketing programs (events, webinars, email marketing, call-to-actions, etc)
- Propose improvements by deriving insights from campaign data to Marketing and Sales processes to drive speed and efficiency in systems
- Utilize member behavior, data, and demographics to build highly targeted segmentation
Required Skills/Experience- Familiar with CRM (Salesforce.com or alternative) and marketing automation solutions (Marketo)
- Ability to create campaign Assets (emails, forms, landing pages)
- Analytical mindset to draw conclusions from reports and offer insightful recommendations
- Ambitious attitude with the ability to thrive in a rapidly-changing environment while managing multiple projects
- Has solid attention to detail and time management skills
- Process and design oriented; enjoys solving challenging problems
- Team player who enjoys working in cross-functional teams
- Self-motivated, able to assume responsibility and work autonomously in a professional manner
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