digital marketing lead - East Los Angeles Area - post date 6/10/14

[Anonymous]

https://cw.halogensoftware.com/cu_direct/loadJobPostingDetails.do?jobPostingID=101604&source=jobList

We are located in Ontario, California, and hiring for a full-time digital marketing lead. A third of the job is hands on operations of our Marketo instance. This is a brand new role, although we have been using Marketo here for about 8 months.

Please view the URL and consider applying. Thanks.

We are currently seeking a Digital Marketing Lead to be responsible for leading and executing all digital marketing aspects for CU Direct’s marketing strategy including: SEO, social media, marketing automation tools, email marketing, databases and the resulting analytics. The principle responsibilities will include: Lead Search Engine Optimization (SEO) & Web Conversions Analyze company’s websites for improvements and devise strategies to increase site traffic, awareness and lead generation. Track and assess website conversion rates and drive changes to website and landing pages to improve performance. Identify and implement methods to improve organic search rankings. Provide recommendations and execute strategies for content development in coordination with SEO goals. On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags and description. Ongoing monitoring and optimization to increase web conversations, including but not limited to demo, whitepaper and webcast requests. Assist graphic designer with making web edits through the content management system. Social Media Engagement and Growth Create and execute an innovative social media program that attracts and captures clients and prospects. Monitor effective benchmarks for measuring the impact of social media programs.  Analyze, review and report on effectiveness of activities in an effort to maximize results. Work closely with product and sales teams across the organization to develop and post content to social networking sites. Lead Marketing Automation, Database & Analytics Develop best-in-class strategies and frameworks for each of the email segments with the ultimate goal of increasing client acquisition and retention metrics. Develop creative briefs for email and other online campaigns. Work with the internal marketing team and/or third party resource to develop appropriate digital collateral (email templates, landing pages, etc.). Collaborate with team members to develop and integrate effective cross-channel strategies across complementary marketing channels. Manage, assess and report analytics data for all digital marketing. Provide regularly scheduled reporting and monthly presentations to management. Operational lead for marketing automation system, including organization, reporting, technical issues & ongoing administration. Maintain and manage marketing databases, make recommendations for improvements and coordinate database changes across departments. Lead meeting discussions for assigned areas.  Provide back-up support to marketing department staff as needed and support other staff members as needed.

Position Requirements

At a minimum, each candidate should possess the following skills, experience and background: BA/BS Degree or equivalent experience in a related area is preferred Experience with web analytics software such as Google Analytics Experience with website content management tools and programs such as Drupal or Word Press Experience and/or technical aptitude to work with email marketing automation systems Experience in the current digital marketing environment Experience in database analytics Excellent computer/PC background with in-depth knowledge of MS Office Suite (MS Word, Outlook, Excel, Project and PowerPoint) Ability to work in a fast paced environment Detail-oriented, excellent communication (verbal and written), and strong project management skills are required The ability to liaise with internal teams and outside vendors Experience with HTML and CSS Strong analytical skills and data-driven thinking Strong organizational and time management skills with strong attention to detail; ability to manage and prioritize multiple tasks simultaneously and meet assigned project deadlines in a timely manner