Pindrop, one of the fastest growing companies in Atlanta, is looking for a qualified Demand Generation Campaign Manager to join our team. Responsibilities are focused on creating and managing digital marketing campaigns aimed at generating qualified leads and productive prospect engagement.
Responsibilities
- Help manage inbound marketing initiatives including email, SEM, SEO, social media and landing pages to attract, engage, nurture and convert leads.
- Execute multi-channel promotion of marketing content such as webinars, white papers, trade shows and events.
- Manage day-to-day Marketo usage and technical requirements.
- Manage email nurturing campaigns. Ensure email assets (i.e., headers, branding, footers, landing pages, etc.) in Marketo are well maintained.
- Build data management programs to control flow of leads and contacts to CRM.
- Create and maintain reports on marketing effectiveness, and business impact.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing databases.
- Segment lists based on buyer need, buyer journey and behaviors.
Requirements:
- 3+ years experience with email marketing, lead nurturing, marketing automation, content marketing and web analytics.
- Experience using Marketo or similar marketing automation technology (e.g., Eloqua, Pardot, HubSpot)
- Experience using Salesforce or similar CRM technology
- B2B marketing experience preferred
- Excellent understanding of email marketing concepts, lead funnel metrics, and demand generation.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Detail oriented; ensures accuracy while still meeting deadlines.
- General knowledge of SPAM and CASL compliancy.
Apply here: https://www.pindrop.com/careers-open-positions/?gh_jid=178061
Learn more about Pindrop: https://www.pindrop.com/careers/
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