ROLE: Demand Generation Marketing Manager
LOCATION: NY, NY
REPORTS TO: CMO
We are looking for an aggressive, skilled and strategic Marketing Manager to own and manage our demand generation program at TrademarkNow. From day-to-day running of campaigns and programs to strategic planning and budget management, you will be an important and critical member of the Marketing team, reporting to the CMO. This position is based in our NYC office on East 28th Street, in Manhattan.
In this role, you will be responsible for developing, executing and tracking marketing programs to generate Marketing Qualified Leads (MQLs) through in-bound channels (website, content marketing, online advertising, tradeshows, etc.) and out-bound marketing (prospecting and nurturing email campaigns) leveraging the Marketo platform. Marketing programs will be both traditional and cutting edge. This role demands both practical project management/tactical execution capabilities and creative/out-of-the-box thinking.
The company has invested in Marketo for campaign execution and marketing automation. In this role, you will be responsible for managing and owning the Marketo platform for the company. Based on your experience and proficiency with Marketo, you will implement ways to strategically an operationally expand the company’s use of the platform, develop ways to improve efficiency, and aggressively work to demonstrate increased ROI.
To apply, please send your resume or CV to email@example.com