Like so many growing companies, we have an expanding marketing team. Today, I am looking to fill this important role on the SchoolMint team. Position can be based in the San Francisco bay area, and report to our SF office, or South Florida reporting to our Miami office. For company information, look at our product websites: schoolmint.com and herok12.com. You can also read about our company in our Marketo case study: Case Study - Hero - Marketo.
I am the hiring manager, not a recruiter. This role would be a member of my team.
Vice President of Marketing at SchoolMint
We are a customer-centric company. You are a marketer who is a champion for the customer journey. You believe marketing automation has come a long way since batch and blast, spray and pray, or whatever it used to be. You gravitate to marketing folks who let you geek out about behavioral data & multi-touch attribution. You are authentic. You believe that relationships of all sorts are built through lightweight interactions over time. If this sounds like you, we need to talk. We are looking for a talented and driven B2B marketer to own demand generation and customer acquisition. Here, marketing is not a cost center, we are a quota-carrying revenue generation team. You will play an integral role on this team.
25% marketing calendar research & strategy, 25% marketing metrics and channel performance analysis, 15% hands-on SEO/SEM program setup and testing, 15% writing, 10% systems/operations management, 10% creative.
The Demand Generation/Growth Marketing Manager serves as the company’s subject matter expert for all aspects of demand generation. You are responsible for the marketing programming calendar and maintaining the company’s rich marketing automation programs. You will have a handle and input on the best tactics for every stage of our customers’ journey. You develop marketing activities that boost lead acquisition rates, funnel movement and enhance exposure within regional markets to support sales objectives. You are a metrics-oriented “numbers” person with the ability to measure and track all marketing activity over time, break down complex programs and translate marketing analytics into actionable data. You can recognize trends and develop a proven process for future program iterations. You are able to report findings to coworkers and management in a way that allows them to understand what worked and why.You can demonstrate your skills and tell us your story through your past work and campaign examples that you had a significant hand in deploying and measuring.
A week in the life of our Marketing Operations Manager
Your hand in guiding strategy
Some things we might ask you in the interview
BA/BS degree in Marketing or equivalent discipline
How to Apply
Our marketing team has been recognized as one of the most innovative teams in the country. We use state of the art tools, and employ an incredibly modern approach to the craft of Marketing. Our team is a mix of writers, designers, illustrators, storytellers, and creative technologists who work in collaboration to develop the voice of our brand. Marketing influences all departments in the organization in order to create a consistent message to our current and future customers.
About our company
We are on a mission to improve the whole student journey and better connect schools with families.The days of students defaulting to an assigned neighborhood schools are a thing of the past. Families should be able to choose the school that is right for their children. Often times there are multiple options. Those options are not always known, much less understood.SchoolMint is the leader in strategic enrollment management software for Pre-K-12 schools nationwide. Over 7,500 schools use our products to improve student enrollment, registration, application, lottery, and school choice for families.At SchoolMint, we have a diverse, inclusive culture and work environment. SchoolMint is committed to equal employment opportunity regardless of race, ethnicity, color, ancestry, religion, gender identity or expression, sexual orientation, national origin, age, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
Founded in 2013, SchoolMint, along with Hero K12, is a subsidiary of EdTech Holdings (backed by BV Investment Partners).