At Welltok, we are pioneering Social Health Management by marrying cutting-edge social/gaming technologies, incentives and programs into an integrated platform – CaféWell. CaféWell users thrive with personalized activities that are designed to empower healthy habits and active lifestyles. Be part of of something big and join our smart, passionate team in changing the way consumers engage in their health.
The Campaign Manager, Consumer Marketing would be a part of the Digital Engagement Team at Welltok, reporting to the Director of Digital Engagement. He/she is responsible for the marketing function focused on acquiring new users (health plan members, healthcare consumers, employees covered by Employer Wellness and Benefit plans) to the CafeWell health optimization platform. The Digital Engagement Team develops multi-channel, population-specific B2B2C/influencer and B2C promotional plans, user acquisition and user engagement campaigns, marketing assets, and client (B2B) strategies. They deliver paid/added-value marketing consulting services to Welltok’s health plan, employer and provider clients interested in promoting CafeWell to their consumers. This team works in collaboration with client services teams and the client directly to ensure the marketing success of the CafeWell consumer platform. This role is an integrated member of the Client-facing service delivery team; accountable for meeting campaign targets for adoption/acquisition and engagement metrics for their respective clients.
Required Knowledge & Skills
Send resume to Nanci.Booth@welltok.com