http://bitly.theresumator.com/apply/cyIJiN/VP-Marketing.html
Bitly is looking for a VP of Marketing to join our executive team to create and own our marketing strategy for both our brand and our leading real-time social intelligence platform.
Ideally, you have:
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Strong Marketing Leadership experience within start-up environments in the Software vertical
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Very strong experience creating marketing strategy and initiatives covering: Social Media, Digital Marketing and Branding initiatives.
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Track record of success in building and leading a small, technical marketing team
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Experience driving leads for B2B sales team, preferably in the software or SaaS space
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Deep digital marketing understanding built through industry experience
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Experience in conveying the value of analytics, online metrics and ROI
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Press Relations / Analyst Relations
Specific Responsibilities:
This role requires a broad set of skills that cover all areas of product positioning, promotion, product design, competitive and partner strategy for both a consumer brand and SaaS solution.
Management:
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Build a marketing team responsible for market analysis, product planning, program strategies, all aspects of sales, and much more.
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Be the primary brand champion within the project team to continuously ensure all marketing activities are optimally aligned with the business needs.
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Manage and coordinate all marketing activities, including web, social, press releases, newsletters, creative presentations, and industry events.
Execution:
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Ensure deliverables meet high standards of consistency and quality.
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Inspect marketing and design progress at the end of every sprint to accept or reject completed work
Strategy:
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Develop and lead the program strategy for product releases, including launch plans, training documents & videos and sales collateral.
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Develop a product marketing strategy and drive innovation in product and process via design and market trends in web and mobile technologies.
Planning:
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Develop and maintain detailed marketing deliverables in a prioritized product backlog that accurately reflects customer and business priorities.
Collaboration:
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Collaborate with leaders in Management and Product Development to create business strategy, product roadmaps, and identify gaps in and opportunities for product marketing.
Required Skills & Experience:
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10+ years of experience in marketing with an expertise in digital
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Must have experience developing marketing programs for start-up companies.
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Must have new product launch experience within online (SaaS) and consumer product based customers.
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Strong experience building a social media strategy is essential
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Ability to manage multiple projects and priorities.
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4 Year Degree (a degree in Marketing or an MBA would be a huge plus)
About Bitly
Bitly is based in NYC's Union Square. Benefits include Macs with huge monitors; a team that eats lunch together almost every day; flexible hours; frequent guest speakers; company-sponsored training and conferences; full benefits; equity; and a chance to do work impacting millions of users and the underlying fabric of the social web.
Ping me directly if you would like a warm introduction to the team -
Ben Daters
Account Exec
ben@marketo.com
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