Campaign Program Manager
Title: Campaign Program Manager Consultant ---> Full Time
Based: Mountain View, CA (You will want to work here!
Start Date: ASAP
As the Campaign Program Manager for a super fancy shmancy global company based out of Mt. View, you will have responsibility for designing and implementing fully integrated campaigns including email, DM and webinars. You will work closely with (Really Smart) product marketing, sales stakeholders and marketing operations team to set-up campaigns, optimise reports and dashboards in Salesforce CRM to demonstrate marketing impact to key stakeholders and visualise opportunities and areas for improvement.
You will also be responsible for the automation of marketing campaigns through Marketo, our marketing automation tool. You must have the technical aptitude and business acumen to design and implement 1:1 marketing programs to move leads through a "buyers journey". You must be comfortable analyzing the key causes of data integrity issues (accuracy, duplication and completeness), drive processes/systems that solve these issues and communicate them with confidence within the internal team.
Responsibilities:
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Work closely with stakeholders on marketing team to drive campaign execution and operations
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Own end-to-end management of marketing campaigns (Americas)
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Design/localise, automate and optimise regional demand generation campaigns through Marketo
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Data management (incl. segmentation analysis, list management and lead processes in the Salesforce CRM)
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Build, manage and maintain reports/dashboards within Salesforce CRM
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Automate and improve data integrity operations (where possible)
Requirements:
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Bachelor’s degree with a strong academic record
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Experience in running end to end marketing campaigns
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3+ years of sales/marketing operations experience
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Strong grasp on data structure and data integrity issues. Experience with databases and advanced excel preferred.
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Ability to thrive in a hands-on, high-growth environment.
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Experience using Salesforce CRM and Marketo a plus
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Marketo Certification Highly Desirable
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If you happen to know HTML/Java Super Plus
Interested? submit resume to maneeza@marvelmarketers.com with topic ‘Campaign Program Manager’
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