Brief Description
A highly creative and technical Marketing Automation Manager with a focused mind on engaging customers to drive revenue through lead scoring, lead generation and lead nurturing using Marketo needed for fast-growing, dynamic Small Business Services division of Deluxe Corporation. Join a passionate marketing team focused on delivering one of the hottest suite of products to SMBs. Our award winning products make it easy for small businesses to grow and connect with customers wherever they are.
Description
A highly creative and technical Marketing Automation Manager with a focused mind on engaging customers to drive revenue through lead scoring, lead generation and lead nurturing using Marketo needed for fast-growing, dynamic Small Business Services division of Deluxe Corporation. Join a passionate marketing team focused on delivering one of the hottest suite of products to SMBs. Our award winning products make it easy for small businesses to grow and connect with customers wherever they are.
What you’ll be doing…
As Deluxe SBS’s Marketing Automation Manager, you’ll be responsible for conceptualizing, executing, and managing demand generation, nurture campaigns and general marketing support using Marketo.
If you have 1-2+ years of campaign execution experience, strong knowledge of Marketo, Eloqua, Pardot or HubSpot and are technically analytical but highly creative, then this is a take-charge opportunity to apply for where you can make a huge difference in the growth of a fast, exciting company with a rich 100+ years of history.
Your responsibilities include:
Email Marketing – You’ll plan, design, and execute email lifecycle communications. You’ll have a deep understanding of how to segment the in-house database and general SMB market in order to execute end-to-end campaigns.
Database Marketing – You’ll maintain the integrity and effectiveness of our database by cleaning, importing, and appending data. You’ll understand the best ways to segment and leverage this asset to provide more effective campaigns, better lead management, and stellar analytics.
Marketing Automation – You’ll use Marketo to deliver timely and relevant emails. As well as turn its data into actionable tools for sales and executives. Provide training to new team members on how to use Marketo templates, etc.
Lead Management – You’ll understand, enhance and manage the systems that qualify and score prospects from first touch (e.g., web forms) in SFDC all the way to Marketo. And vice-verse.
Optimization – You’ll perform A/B and multivariate testing on landing pages and emails to optimize conversion-marketing efforts.
Analytics – You’ll use tools like Optimizely, Google Analytics and CrazyEgg to analyze site, campaign, and email traffic, as well as build and maintain KPI and collaborate with the Analytics and Optimization
team on closed loop marketing reports and dashboards.
Marketing Best Practices – You’ll stay abreast of marketing best practices in all of the above topics and provide strategic input on how to incrementally improve each one.
Cross Functional Teamwork – You’ll work with Product Marketing, Marketing, IT, and Sales to deploy effective campaigns
Your Personal Qualifications:
Technically savvy and Creative: Passion for using and learning technology. You not only understand how technology and process can advance and help improve marketing but you know how to actually create and build online marketing programs using sophisticated marketing automation software like Marketo. Yet, you never lose sight of the creative process.
Analytical and Curious: You understand the importance of marketing data and marketing creative. You are eager to learn and experiment and not afraid to fail. You are continually curious about SMB customer behaviors and trends. And you love sharing and consuming ideas.
Energy and Enthusiasm: Energy and enthusiasm are your hallmarks. You think out of the box and wow people with your interesting angles and quality work.
A True Team Player: Team collaborator and know how to get the best from everyone.
Passion for Great Work: Nothing less than your best will do.
Skills and Qualifications Required/Desired:
BS/BA, ideally in a technical or business field, such as, marketing with strong analytical skills is preferred.
1-2 years professional experience with CRM, automation software, email marketing, and/or relational databases – Marketo highly preferred. Marketo certification (e.g., MCE) or and/or prior marketing operations experience working in a B2B tech or SaaS environment is big plus.
Experience writing, designing, sending, testing and optimizing emails and other campaigns.
Strong interpersonal skills. Must be able to work independently and collaborate cross-functionally in highly agile environment.
Meticulous, detail-oriented, easy-going and capable of handling a high volume of work
Demonstrate resourcefulness, motivation, initiative Results oriented, outstanding attention to detail, ability to prioritize and meet deadlines
Project Management experience is a big plus
Basic HTML and CSS preferred. CMS experiences with tools like Drupal are a big plus
Experience with Photoshop and the Adobe creative suite is a big plus
Successful applicants will be asked to show proof that they can legally work in the US. Relocation not included.
INTERESTED MANIACS DROP US A NOTE @ bgarcia@verticalresponse.com
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