Web Analytics Tool Integration

Web Analytics Tool Integration

Would like the option to automatically append web analytics information on links for all outgoing emails. Currently this is a manual process which causes human error as many users forget this step when sending an email causing inconsistant metrics on post click behavior. We use Adobe Site Catalyst but this functionality would also be helpful for customers who use Google Analytics or any other web tool.
18 Comments
Anonymous
Not applicable
This is a feature idea that I would jump on the day it was released.
Joe_Brickell
Level 1
We definitely need this functionality. It's pretty much standard with all dedicated email tools, so it seems crazy that an enterprise solution like Marketo doesn't have a simple Google Analytics connector for tagging.
Anonymous
Not applicable
Yeah, everything has already been said - seriously Marketo it's taken you over 2 years to add this?! We are a B2C Ecom player new to your platform and I can't tell you how much time this little feature would save for my team. Conveniently, the company we just switched from, a MUCH less robust platform, had it. Get on this! 
Anonymous
Not applicable
I'm really shocked this isn't available.  I feel like there are so many basic features of standard email editors Marketo just doesn't have.  Commenting here so I can add another voice to the chorus and also keep track of progress.
William_Maxwell
Level 2

I agree that this would be a huge benefit!

Anonymous
Not applicable

It needs to be more than just on email links and for more than just web analytics. Have a look at this idea-ticket:

Anonymous
Not applicable

For sure

kh-lschutte
Community Manager
Status changed to: Open Ideas