Vote "Yes" to New Email Templates in 2024!

[Stacy_Mangano]

I think Marketo needs to regularly create new email templates. The ones out there now are from 2016 and 2017 and don't work as they should. A lot has changed with design and functionality in the past eight years. The colors, font sizes, etc. are not in line with current ADA guidelines.

Creating new email templates regularly seems very necessary based on ever-changing design standards and mobile capabilities.

Vote "Yes" to new email templates in 2024! Thank you for your consideration.

[Zoe_Forman]

@Stacy_Mangano There are a number of agencies that will create custom flexible email templates for your company, ensuring brand guidelines are matched and follow global ADA guidelines. Or there are third party email templates you can adapt yo your needs.

These flexible templates are a great investment and ensure consistency in design, branding and user experience across all email, users and browsers.

You can always QA using a tool such as Email on Acid or Litmus which can also help tweak older designs and advise on user experience/readability as well as check links.

We generally update our templates every 2 to 3 years and work with the web team to match the website UX. Add new modules as required and Snippets can be updated in-house  as necessary and are a key modules in the flexible templates.