The idea it to have a URL program token type, together with the existing text, text area, ... types.
Once created, such a token would either require to enter a Marketo landing page, a file from the design studio or an external URL. The Marketo landing page and the file from the design studio would be entered through picklists.
Such tokens, when used in a link within an asset (such as the href on a <a> tag in a email), would of course natively support the "clic link" and "click link in email" triggers.
Such tokens, when referring to a landing page, would change automatically values when the program is cloned to reflect the URL of the new landing page.
Would be even greater if the URL tokens would be automatically shortened through an URLM shortener.
-Greg
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