we are using survey monkey and aytm (better for design features) and it'd be awesome if we can integrate results in Marketo. sure that we can already do some basic survey in Marketo but there is no way we can add some logic (or am I missing something?)
We would not only need to have answers pushed back to Marketo, but also to track the lead navigation through the survey (what pages where viewed, whether the lead completed the survey, etc...)
This is a great idea. Any progress? We are sending emails via Marketo to submit surveys in Survey Monkey. It would be great to tie survey submissions back to Marketo.
Although it's not the best tool, Timba Surveys is free and integrates into custom objects in SFDC. With that, you should be able to design Marketo programs that respond to surveys.
(That said, I'd like to see an integration to SurveyMonkey as well.)
So there are a couple of ways to do what some of you are talking about with Survey Gizmo as it is extremely customizable.
Some things I use:
Track survey completion in Marketo Munchkin reporting for page of survey - add this to the top of the cusom HTML for the template you are using in Survey Gizmo then track who hit the thank you page of the survey Be sure to add in your Munchkin Account ID
Use token filled URL Parameters to identify survey taker or survey information Look under piping and url parameters on Survey Gizmo
Set up CNAME for Survey Gizmo surveys surveys.yourcompanydomain.com
Add a favicon on your survey page Be sure to add the url of your favicon Paste this at the top of the Custom CSS on the Survey Gizmo Template
</style>
<script>
</script>
<link rel="shortcut icon" href="<Link to Your Favicon ICO File>" type="image/x-icon" />
<style>
I have not done this yet, but Survey Gismo supports actions on its surveys so i believe that you could pass information via webhooks back to Marketo as well.
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