SEO fixes redirects for fall back pages

[Anonymous]

Would be great if you change HTTP fall back header (appears when someone requests unapproved page)  from  302 Found to 301 Moved Permanently.
Why that would be useful?
- search engines will never delete URL which returns 302. they will continue scan it over and over. so that will increase time for new and updated content crawl.
- if the unapproved page got any external links during lifetime then all weight of such links will be lost because only 301 redirect do transfer links stats.

[Anonymous]

You are correct that if you deactivate a Marketo landing page, then Marketo automatically sets up a 302 redirect to the fallback page specified in Admin > Landing Pages. More info here in the Community.

Just in case folks didn't know, you can easily a 301 redirect from a Marketo landing page. Instructions are posted here in the community (basically, leave the page active and set up a redirect rule in Admin > Landing Pages).

Also, can folks who liked this idea please share what's the typical volume of pages that they'd want to set up a 301 redirect?

 

[Anonymous]

I'll try to simplify the issue.
1. We got hundreds of landing pages
2. Every day lots of them becomes unapproved by managers
3. We have no idea about expiry date of each page and are not able to trace them all. Of course if we do know that a certain page will be unapproved shortly, we will set up a custom 301 redirect. However, as mentioned above, we are not able to trace all pages that were created or deleted by our marketing team.

Default 301 fallback (instead of 302) will really simplify our life and speed up the site crawling.

TIP. Currently we use Bing's Crawl Information report to trace URLs which returns 302. That helps us seek unapproved pages with external links and set up custom redirects. But this report accuracy is pretty poor.

[Cecile_Maindron]

we have same issue however I cannot keep the old landing pages actives. if I do so, they will appear in search, when I scroll down list in reporting etc. which would make my work way more complicated. Is there another workaround? Or should I simply remove redirects of old pages to limit the number of 302 errors.

Cécile @ Talend

[Anonymous]

We have found poor man solution for this issue. Setup 404 page as fallback url. In that case bots will follow thru redirects and see 404 error on the end side. After that they marks links to unapproved pages as broken links and you are able trace them  and arrange 301 redirect for each single page. It's not very good solution, but at least you are able to save the weight of external links which will definitely help you in link building process.

[Anonymous]

Your URL on how to do this is dead

[Anonymous]

Here is the updated/working link to the first article I referenced (302 redirect): Redirect a Landing Page - Marketo Docs - Product Docs

And here's the link to the second one (301 redirect): Redirect a URL Path - Marketo Docs - Product Docs