Report on email opens by device

Report on email opens by device

It would be great to show the device and location information for email opens and clicks.

On the macro level, many marketers see the trend toward mobile and want to invest in responsive design, but they find it difficult to justify the business expense without data showing their audience is viewing information on mobile devices.

On the micro level, this information is quite useful: did that prospect view my email on their iPhone at home and never respond?  Did that email get viewed on four different devices in ten minutes?  Quick salespeople would, for example, be able to call a prospect's mobile phone when the email is viewed on that device and get a higher response rate.

(original discussion: http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PdsgAAC)
3 Comments
Anonymous
Not applicable
It is an interesting idea indeed. 

There is an immediate solution for companies employing web developers/contractors: SOAP API getLeadActivity:

The User Agent parameter displays the browser and platform used. The resulting XML file can be used for reporting.

User Agent:
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_7_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/28.0.1500.71 Safari/537.36
 

I voted for that idea. That is a valuable report. Mobile devices outsold dektops in 2012. 
Anonymous
Not applicable
Hi Steven,

Here is an article with more details on your use case:  https://community.marketo.com/MarketoResource?id=kA650000000GxMuCAK

TJ
kh-lschutte
Community Manager
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