It would be nice to have the ability to run an =PROPER() function from directly within Marketo.
Example, a Lead fills out a form:
First Name: joe
Last Name: schmoe
Company: ACME, INC
Email: jschmoe@acme.com
We could then run an =PROPER function against First Last and Company name so it would standardzie to:
Joe
Schmoe
Acme, Inc.