Option to Text Only Emails

[Benjamin_Lillie]

We would like to have the option to send text-only emails as a blast, due to issues with deliverability with HTML, as well as to make an email look more authentically like a sales email. I'm aware that this would effect our ability to see opens in reporting, but it would still be good to have this option.

[Rafael_Santoni1]

+1

[Anonymous]

Still an issue, which I would like a resolution to.
subscribing.

[Anonymous]

At some point (looks  like 2 years from the start date of this thread) you gotta smile and say "it probably ain't gonna get done".

We've decided to move to a system which does this amongst other things.

[Anonymous]

I don't know why a text-only email option is such a big deal for Marketo - this is a major hole.
"Maybe someday" is not an acceptable answer IMO.
What ever happended to listening to the customer - perhaps Marketo has gotten too big and doesn't care

[Anonymous]

That's not true Bill.  We just have to prioritize.  We have way more things we want to do than is possible.  This is one of them and we take it seriously.

We have been waiting to upgrade the mail engine we use, which is rolling out now.  After that settles, we plan on shortening the URL links (they are seriously ugly) and allowing for text-only and also advanced scripting.  The email engine is such a major component that we need to be very careful implementing it and rolling it out.

There are things like a new form editor, nurture module and marketing calendar that all compete for limited resources.  However, the product team monitors all of these ideas very closely and it helps guide the roadmap.

@Doug, I am sorry to hear that.  You know you can send a mail with a very simplistic HTML that looks exactly like text and will have nearly identical delivery rates.  We have tested it in depth.  If you need help setting that up, let me know.

[Anonymous]

Subscribing

[Anonymous]

Hey everyone so at the Summit this year, there was a road map presentation by Marketo.
This was on there - it is happening!
There was no set release date but they said it would be before the end of the year 🙂

[Cecile_Maindron]

thanks Adele for heads-up!

[Anonymous]

I can't wait to have this option -> account managers complaining that the response rate on their emails went substantially down compared to our old email engine which could send out TXT only emails.

[Anonymous]

The August release (Aug 23rd) should make it available.  Id be interested to see if your rates change.  I am not so sure this is the culprit.  Either way, you get the feature in 10 days. 🙂