Marketo needs Basic Campaign Tutorial & Advanced Campaign Tutorial

[Anonymous]

Marketo needs to have practical, high speed video tutorials.  The current ones do not give the user a full picture of the entire Marketo Ecosystem.  They just present disparate, disconnected chunks.
Tech savvy, fast learning marketing professionals need a high speed tutorial that runs through a campaign, and all steps associated with creating and analyzing one.  But there shouldn't be just one.. There should be two: basic and advanced.
The current videos are too slow and are not thorough.  I'm saddened to say that I am not impressed.

[Anonymous]

Patrick,

It would be very helpful to me if you could provide me with a specific example of a video you feel is repurposed material.

I ask because we have a variety of content developed in different styles, some of which I know were scripted, edited... I understand all the things you are telling me, but please help me help you.

Provide me with a very specific example of a video you feel is not worthy of public consumption. This will help me be armed with the right information as I try and solve this internally.

Thanks.

[Anonymous]

Hi Reza,
Again, thanks for your interest in helping out the user community and for being open to suggestions.
Check out these two videos:

1. Dynamic Content
2. Lead Scoring & Scoring tokens
You'll notice the narrator mentions that they will take questions from the chatroom users.  They then go and answer questions.  However, these are not outlined, pre-planned instructional tutorials. 

They are not organized. 

The producers did not have an intention for the user to learn anything specific. 

Rather, it is a video of a webinar that goes through a mish-mash of random concepts based on questions from the audience.




Again these are webcasts that are passed off as instructional videos, when in reality, they are simply created on the fly, with no planning involved.


Here is another good example of the shortcoming of learning material:
Check out this link, it is the "Get Started" section
 

https://community.marketo.com/MarketoArticle?id=kA050000000L7cE
Check out Step 2.4, then try and go along with it in My Marketo. 
You can't follow along b/c the video is based on a previous version and has not been updated.
 

These instructions do not go along with the new software environment.
Instructions need to reflect what the user sees in the latest version.
Reza, if you'll email me at patrick.meaney@solarwinds.com I am happy to share with you a google document that contains a long list of areas for improvement. 

 

[Anonymous]

Hi Reza,
Again, thanks for your interest in helping out the user community and for being open to suggestions.
Check out these two videos:

1. Dynamic Content
2. Lead Scoring & Scoring tokens
You'll notice the narrator mentions that they will take questions from the chatroom users.  They then go and answer questions.  However, these are not outlined, pre-planned instructional tutorials. 

They are not organized. 

The producers did not have an intention for the user to learn any specific process that allows them to arrive at a destination, from a path through which the narrator has guided them to accomplish several related & relevant tasks, in a line, which together accomplish a specific goal with the intention of learning a process involved in the software.  That would be a real tutorial.  These are nothing of the sort. 

Rather, it is a video of a webinar that goes through a mish-mash of random concepts based on questions from the audience.




Again these are webcasts that are passed off as instructional videos, when in reality, they are simply created on the fly, with no planning involved.


Here is another good example of the shortcoming of learning material:
Check out this link, it is the "Get Started" section

https://community.marketo.com/MarketoArticle?id=kA050000000L7cE
Check out Step 2.4, then try and go along with it in My Marketo. 
You can't follow along b/c the video is based on a previous version and has not been updated.

These instructions do not go along with the new software environment.
Instructions need to reflect what the user sees in the latest version.
Reza, if you'll email me at patrick.meaney@solarwinds.com I am happy to share with you a google document that contains a long list of areas for improvement. 
 

Here is another good example:

Go to the Dynamic Content video.  Expand the titles of the sections for Step 6.
What do you see?  "Mkt Editable Block" "Mkt Editable Region" something like that.
These are the same concept, yet they're called "editable block" or "editable region".  Earlier in the video, it is referred to as a content block.  Later it is referred to as a section.
  Funny stuff, considering that somewhere in the video, the narrator reminds the user to "be sure you name stuff appropriately so people can follow along" (to paraphrase).  The narrator tells the user to follow a naming convention--- Not only is it unnecessary to tell to follow a naming convention (we come to you for marketing automation software, not how to operate a computer/file system), but the video doesn't even follow its own advice-- it doesn't even have a naming convention itself, for content blocks/sections/mkt editable regions/mkt editable blocks.

Trust me, there is plenty more where this came from. 

 

[Josh_Hill13]

Patrick,

I too have been disappointed with many things here, so I created a Guide:
http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/

Curious if you have some time to chat about this further. I can be reached at jdhill@marketingrockstarguides.com

could you share that document with me too/

Thanks!