Make Email Design an Easy and Delightful Experience

[Anonymous]

Yes, I can code HTML ok - not awesomely, but I can do it. I spent a lot of money on Marketo because it's awesome, and it has lots of power and insight into my customers and prospects, and integrates fabulously with my CRM. But it drives me pretty near crazy that it is so hard to to create, modify, and brand beautiful, simple, responsive email templates with elegance and ease like I can do in other popular commercial email marketing tools. I recently had the pleasure of hearing about Marketo's roadmap for upcoming releases, and there are some great features....but none of those really matter to me, nor am I likely to have time to figure out how to use them if making emails continues to be so stinking hard. 

In today's world, marketers are being asked to do more with less. It's a pain to have to be dependent on my weak HTML skillz and combing the Marketo Community, or someone else to code my templates for me. I have purchased email templates, I have tried the free Marketo ones...it's still not good enough in my opinion. Please Marketo..as an awesome enterpise marketing automation package, please drive more 'consumerization' of your app in this area. 

Thanks for listening!

[Anonymous]

Good idea! I recall it was a jolt moving from MailChimp to Marketo for this reason. Despite all the firepower Marketo has under the hood, a more friendly "wizard" style interface would be a welcome addition. 

[Anonymous]

Completely agree Brandy! There is lots of room for Marketo to make improvements in this area. The whole idea of Marketo to begin with was to avoid the need for heavy programming, yet here we are still needing to do that to achieve what we need. Here's to hoping Marketo addresses this issue soon.

[Anonymous]

Hear, hear! We still end up 'breaking' our templates and writing our emails in other coding programs because it is easier to adjust elements there than in the Marketo email editor. 

[Dan_Stevens_]

Please Marketo - find another HTML editor.  Not only does it constantly add bloated code to our emails, but it's completely unusable when using Chrome.  There are much better alternatives out there other than TinyMCE.

[Anonymous]

Not that this will make the Marketo email editor any less of a pain to use, but Campaign Monitor has an awesome email template generator that you can use for free:

http://www.campaignmonitor.com/templates/