Forms 2.0 - Better forms without code

Forms 2.0 - Better forms without code

[Please add your comments below to help build a strong case]

Since the FORMS 2.0 idea from Glen Lipka has long been lost, it's time to bring it back and get it on the agenda.  It only been raised as an issue for 3 years and more than 2 versions of this community.  Even one of recent ideas from the community for the Amazing Race Idea was for form improvements: Form Widgets!.

Basically Forms need to be come way easier without manipulation through code.  There are a lot of small improvements that could be made to the form functionality that would be a great benefit to clients without access to a web developer skill set.  

At one time or another, I have had marketers request most of the following list of form improvements:

  • support for HTML5 form elements
  • allow pre-population on a field by field basis as a form designer attribute
  • allow text fields to optionally concatenate the new value with the existing data
  • field masking for phone, sin number etc.
  • add real-time (onblur) validation, validation test conditions and  contextual error msgs
    • email regex,
    • min and max for numbers etc. 
    • phone with or without extention
    • domain name for spam exclusion - i.e.
    • alpha-only for names/text fields
    • Automatic formating for proper case including whitespace trimming
  • better positioning of the field label and error msg
  • more form layouts in terms of 2-3 columns layouts as well as fields that can span the columns
  • more control over the submit button:
    • its style/image
    • dynamic button text both before and after click text to make the form reusable on more that one landing page within the landing page editor
    • enable/disable submit based upon required fields/validation
  • provide more advanced type of controls:
    • date pickers,
    • sliders (range),
    • dropdowns (combobox) with icons, option groups etc.
    • better support for checkboxes/radio with multi-select 
  • dependant selections or skip logic i.e. country/state and surveys
  • geo-ip support for country/state
  • automatic detection and support for iframes to get parent parameters, adjust the form's target = _top etc.
  • better (dynamic) follow up options - new windows, dynamic redirect based upon other form fields, parameters or cookies
  • Allow fields from SFDC objects other than contact and lead

Forms have been one of the least attended to areas of Marketo; it has literally been years since any significant improvements have been made while the competition has not been standing still waiting.

Below is a small list for just from this version of community:
Level 5
That would be pretty sweet too! However, keep in mind that that particular combo opens the "history". At least in my Mac/Chrome.

Not applicable
@Eric and @Edward

Here's the finished product -

send me an email at and I'll forward you the instructions.  Cant attach the file to this thread...

Special thanks @Neil and @Rafael Santoni in this thread for advice on the js to get it all looking correct and required fields thing activated. The submit button was kind of a bear too.
Not applicable
Hear through the grapevine that Forms 2.0 is moving into the delivery stage... hoping for the post-dreamforce release to still make it this year.

Level 10
Great stuff!
Hopefully we can get a sneak peak on the Champions call next week...?
Not applicable
I am spending a lot of time trying to format forms right now - do you have idea when the next release will be (approx date) and if it deffinelty will include this?!  I don't want to waist anymore time trying to format our forms if it will be a whole lot easier in the next few weeks. 
Level 4
Soooo sad to see it didn't make the cut for the December release.....Can't wait to see this feature. I'm working on a form and spent 4hrs+ on a form that should take no more than 30 min to build with the right tools. Please, please, make this a top priority!!!
Not applicable
Here's 2014 and yet nor forms 2.0 release....any update?
Level 10
I hear Jan 2014 update.
It's also a leaning module at the Summit 2014
Not applicable
Hi all,

Jason here - I'm the Product Manager for the new forms and I wanted to give this thread a quick update with regards to the release date!

Development is on track and the new Forms will be available to all subscribers with our January release, which is going live on 01/24/2014.  

We're really looking forward to getting this out to everyone - will have a few more nuggets for everyone as we get closer to the launch date!


Not applicable
Sounds great Jason!
Looking forward to the new release 😄