There should be a way to edit date tokens to show in a day-month-year format. Currently it appears as year-month-day.
Example: When we tested the below token in a payment reminder email, the field shows as 7/8/14 in Salesforce, but shows as 2014-07-18 in the email. We want to edit it to appear as 7-18-2014.
{{lead.Next Payment Due Date:default=soon}}
Because we cannot edit the date token format, we have to use the 2014-07-18 format or say "your payment is due soon" which we feel is a poor customer experience.
I recommend making this a future enhancement. And looking at other ideas posted, it seems this has been an issue since 2012. What plans do you have to resolve this issue in the future?