Custom Tagging for Marketo Objects: Programs, Emails, Landing Pages...

[Anonymous]

I think it would be absolutely awesome if you could easily create custom tags on various Marketo objects such as programs, emails, landing pages, etc.

Much like tags on a blog post, for example, which allow you to associate certain keywords or categories with each individual post, and then later sort and report on that data, Marketo users would be able to do the same with their key Marketo objects (emails, landing pages, programs etc).

A couple quick examples of tags you could create and associate with objects (though the options would be endless so everyone could create custom tags that make the most sense for their business):

• Content Type (eBook, webinar, sales promo, video, SMS etc.)
• Content Themes/Topics (as an example, for Marketo some of these might be: email marketing, email deliverability, lead nurturing, lead scoring, social media marketing, sales and marketing alignment, big data, etc)
• Target Demographic Audiences (Job title, industry, country, annual revenue etc.)
• Funnel Stage (TOFU, MOFU, BOFU etc)
• Campaign Goal (Awareness, Lead generation, Nurturing, Customer engagement, channel partners etc)
• Content Creator (Who created this eBook or webinar?)
• Marketo User (Who created this email or landing page?)

The possibilities...

Imagine if you could look at an email performance report for example and see all of the top tags associated with your most successful campaigns in the past quarter or year, whether by opens, clicks, program successes, etc?

What if you could see which tags are associated with your best performing campaigns by individual segments?

What about being able to create smart lists of leads that have clicked an email, converted on a landing page or reached success in a program associated with a specific tag?

If there were fields in Marketo that tracked the top 10 or 20 performing tags for each lead?

Perhaps you could sync this data to SFDC so that sales reps could see the top 10 tags leads have responded positively to?

If you could create choices on flow steps that use tags to dictate different actions?

When you would go to create a program, landing page, email, etc. you would simply have a box where you can enter in any tags you would like to associate with your object. It would also be cool if there might be two entry options, both of which admins could have the ability to make required for other users if they wish:

1)  A picklist set by Admins of available tags to choose from
2) A free-range text box where users can create any other tags they wish to associate with the object

What do you guys think?