Adding Forms to an Email

[Karin_Edmondson]

It would be really great to be able to add a form to an email.

This way if you just want someone to click a Yes/No or select from a drop down without leaving the email, it would be much easier than creating a Landing Page and moving them away from the email.

I hope everyone else like this idea!!!
Thanks,
Karin

[Anonymous]

Why not simply create it as links directly in the email?

Then if someone clicks Yes or No trigger on the Clicked Link in Email and change data fields accordingly.

[Karin_Edmondson]

That's what I am going to do, but our Marketing team really wants something else.
I will let you know if they buy into how it is done.

Thanks for the suggestion,
Karin

[Anonymous]

Adding forms to an email is not recomended. Some email clients will not work with that and it might even flag your email as spam.

I would change this for what I have seen in other marketing automation tools called Trigger links. These are links that you can setup and used to do some actions. So for your example you will create two trigger links for yes and no and use those in your email, if people click on the email and action will be performed by Marketo.

[Anonymous]

Hey I just thought, Marketo does have a triggers based on pages visted. You could create a yes and no pages that will just thank the visitor for their participation and then use those pages with a trigger to start a smart campaign and do anything you want in the flow.

[Karin_Edmondson]

That's what I am doing now.  However I can't get the right alert to trigger for each of my links.
I have put in a support ticket to see what is up. 
Thanks for your input.
Karin

[Karin_Edmondson]

Support came back with splitting the smart campaigns. 
One for each link.
The trigger is now "Visited Web Page" contains ______.
Works perfectly.

Not sure why the one trigger and then having choices wouldn't work.

Thank you everyone.
Karin

[Rasmus_Bidstru1]

You cant make, or should NOT make a <form> within a email, all mail clients will see it as phishing and block the mail + give bad rating for the mail host.

[Adam_Blinzler2]

I don't recommend this yet. But it is interesting that Google Forms allows you to send the form inside the email, though Gmail app will not let you interact with that form. 4 years later people have started using this functionality and we all know email clients are slow to change. This should be on Marketo's radar if it already isn't. The simple yes, no solution above only works in some cases. Most recently I have seen an email delivered that allowed you to update your shopping cart with items, quantity, and shipment information. Then when you click you are sent to the payment part of the shopping cart process bypassing the lengthy cart process.

[SanfordWhiteman]

The chance of this being widely available is less than ever, not more.... I take it you haven't noticed what ant-phishing scanners have done to email interactions!