A/B Testing Automation

A/B Testing Automation

While carrying out A/B testing using random sampling, it would be great if Marketo can automatically send out the most successful email/campaign to the rest of the audience based on the "success" criteria defined in a flow action. 

Any chance of this happening anytime soon?
4 Comments
Anonymous
Not applicable
I just started using Marketo, having left ExactTarget, and I have to say that split testing in Marketo is a huge disappointment. It's currently so onerous a process that I'm not even going to bother. I hope this gets vastly improved soon.
Anonymous
Not applicable
I definitely agree that AB testing should be a standard function of all marketing automation and email providers. Implementing something such as automatically electing the winner based on the metric of your choice is the "automation" in marketing automation. 

A big thumbs up for this idea!
Anonymous
Not applicable
We delivered this feature as part of the new Email Program in December 2013
kh-lschutte
Community Manager
Status changed to: In Production